Uploaded March 2025 | Updated September 2026, 4 days ago

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Eric Ethans started making juice for his yoga friends in San Diego, California in 2012. A few years later, Suja Juice could be found in thousands of stores, and eventually became the most successful cold-pressed juice brand in the world. Learn about his journey along with Charlie Wettlaufer, Co-Owner of Goodnature as they make juice together and explore the backcountry of Lake Tahoe.

Cinematography by Wes Arnold @filmwes

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Commercial cold press juicers:
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Juice business consulting:
goodnature.com/consulting

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