Brand24 | Can you really measure social media influence? @brand24 | Uploaded March 2019 | Updated October 2024, 1 hour ago.
How do you define influence in social media — and can you really measure it? Social media influence can certainly be felt and seen. Next video „How hashtags work on social media: Twitter, IG, FB?” youtu.be/rX5MbZ48EwM
Think about all the times you've ever found yourself agreeing with a prominent figure in social media, becoming interested in something new because it was mentioned by them, or even making a purchase — were you influenced by what you saw and heard?
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#ChiaExplains is brought to you by BRAND24 — a powerful media monitoring tool loved by digital marketers, agencies and influencers around the globe.
Track the metrics that help you measure influence with BRAND24. Grab your free trial here: bit.ly/10_Brand24-FreeTrial
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Can you really measure influence? Various aspects of this topic (and more!) considered inside this week’s #ChiaExplains:
00:00 Intro
00:09 What is influence in social media? And how do you define it?
00:26 Who are social media influencers — what makes them influencers?
00:54 How do you measure influence? What influences our choices?
01:24 Influence and brand awareness
01:52 How to measure brand awareness + social media metrics like your volume of mentions, number of interactions and social media reach. See REAL data from REAL people for these metrics (Gary Vaynerchuk’s real stats are shown in the video) — as featured in the Top 100 Digital Marketers 2019. Get a full copy of the report here (free): bit.ly/10_Top100DigitalMarketers2019
03:48 What is influence?
04:11 Where can you find more relevant data & stats on the leading experts in digital marketing?
04:40 What influences YOU?
Creator + host: Chia-Luen Lee
Connect with me on social media (and say HI!):
Chia on Instagram ➡️ bit.ly/Chia-Instagram
Chia on LinkedIn ➡️ bit.ly/Chia-LinkedIn
Chia on Facebook ➡️ bit.ly/Chia-Facebook
Chia on Twitter ➡️ bit.ly/Chia-Twitter
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According to Webster’s Dictionary, influence is “the power or capacity of causing an effect in indirect or intangible ways”.
In terms of social media, when people talk about influence and influencers, they’re referring to profiles that have the ability to sway people’s opinions and make them pay attention... whether they’re talking about a product or brand, recent events, or even just their thoughts on a topic. And because people tend to listen when they speak, this means that just hearing an influencer say something or seeing them use something from a particular brand — well, this can definitely affect the purchase decisions of all their followers and more.
Which brings us to a very important question: how do you measure influence?
Hypothetically speaking, you could run surveys on why people chose this brand instead of that one — and people do that a lot! But the truth is, whenever the question starts with ‘why’, you can’t always trust the answer that people give you. Because if we’re being totally honest here, half the time we ourselves aren’t fully aware of the reasons why we do the things we do, or why we choose the brands we choose — at least, not consciously.
The choices we make are often the result of seeing and hearing certain messages over and over again, especially when they come from people that we trust and look up to — we’re always influenced by something. I like to think, well, I’ve come to think of it as the power of suggestion... blanketed in heavy branding and brand awareness.
And while I wouldn’t say that having a high level of brand awareness is equivalent to being influential, it’s certainly a part of it.
So, one way to measure brand awareness is by seeing how much buzz you generate, or how often people talk about you. For example, when we were using Brand24 to track mentions of prominent names in the digital marketing industry for our report (that’s the Top 100 Digital Marketers of 2019), we saw that in just 1 year (all of 2018), Gary Vaynerchuk’s name was mentioned a total of 712,382 times. That comes out to just shy of 2000 times daily that his name came up in public online conversations across the Internet — so people had been talking about him on social media, in forums and blogs, as well as on a bunch of other different sites across the Web. Clearly, he has amazing levels of brand awareness - and, more importantly, when he talks, people listen…
Actually, even when he doesn’t talk — and someone just mentions his name, people listen. That’s why all those 700 thousand-plus mentions that we found got more than 11.5 million interactions. This averages out to approximately 16 likes, shares and comments for each individual mention of his name — that’s not even coming directly from him!
Of course, it goes without saying, that the same applies to his social media reach — whether it’s the social media reach of content that he...
See vid for more details!
How do you define influence in social media — and can you really measure it? Social media influence can certainly be felt and seen. Next video „How hashtags work on social media: Twitter, IG, FB?” youtu.be/rX5MbZ48EwM
Think about all the times you've ever found yourself agreeing with a prominent figure in social media, becoming interested in something new because it was mentioned by them, or even making a purchase — were you influenced by what you saw and heard?
___
#ChiaExplains is brought to you by BRAND24 — a powerful media monitoring tool loved by digital marketers, agencies and influencers around the globe.
Track the metrics that help you measure influence with BRAND24. Grab your free trial here: bit.ly/10_Brand24-FreeTrial
___
Can you really measure influence? Various aspects of this topic (and more!) considered inside this week’s #ChiaExplains:
00:00 Intro
00:09 What is influence in social media? And how do you define it?
00:26 Who are social media influencers — what makes them influencers?
00:54 How do you measure influence? What influences our choices?
01:24 Influence and brand awareness
01:52 How to measure brand awareness + social media metrics like your volume of mentions, number of interactions and social media reach. See REAL data from REAL people for these metrics (Gary Vaynerchuk’s real stats are shown in the video) — as featured in the Top 100 Digital Marketers 2019. Get a full copy of the report here (free): bit.ly/10_Top100DigitalMarketers2019
03:48 What is influence?
04:11 Where can you find more relevant data & stats on the leading experts in digital marketing?
04:40 What influences YOU?
Creator + host: Chia-Luen Lee
Connect with me on social media (and say HI!):
Chia on Instagram ➡️ bit.ly/Chia-Instagram
Chia on LinkedIn ➡️ bit.ly/Chia-LinkedIn
Chia on Facebook ➡️ bit.ly/Chia-Facebook
Chia on Twitter ➡️ bit.ly/Chia-Twitter
___
According to Webster’s Dictionary, influence is “the power or capacity of causing an effect in indirect or intangible ways”.
In terms of social media, when people talk about influence and influencers, they’re referring to profiles that have the ability to sway people’s opinions and make them pay attention... whether they’re talking about a product or brand, recent events, or even just their thoughts on a topic. And because people tend to listen when they speak, this means that just hearing an influencer say something or seeing them use something from a particular brand — well, this can definitely affect the purchase decisions of all their followers and more.
Which brings us to a very important question: how do you measure influence?
Hypothetically speaking, you could run surveys on why people chose this brand instead of that one — and people do that a lot! But the truth is, whenever the question starts with ‘why’, you can’t always trust the answer that people give you. Because if we’re being totally honest here, half the time we ourselves aren’t fully aware of the reasons why we do the things we do, or why we choose the brands we choose — at least, not consciously.
The choices we make are often the result of seeing and hearing certain messages over and over again, especially when they come from people that we trust and look up to — we’re always influenced by something. I like to think, well, I’ve come to think of it as the power of suggestion... blanketed in heavy branding and brand awareness.
And while I wouldn’t say that having a high level of brand awareness is equivalent to being influential, it’s certainly a part of it.
So, one way to measure brand awareness is by seeing how much buzz you generate, or how often people talk about you. For example, when we were using Brand24 to track mentions of prominent names in the digital marketing industry for our report (that’s the Top 100 Digital Marketers of 2019), we saw that in just 1 year (all of 2018), Gary Vaynerchuk’s name was mentioned a total of 712,382 times. That comes out to just shy of 2000 times daily that his name came up in public online conversations across the Internet — so people had been talking about him on social media, in forums and blogs, as well as on a bunch of other different sites across the Web. Clearly, he has amazing levels of brand awareness - and, more importantly, when he talks, people listen…
Actually, even when he doesn’t talk — and someone just mentions his name, people listen. That’s why all those 700 thousand-plus mentions that we found got more than 11.5 million interactions. This averages out to approximately 16 likes, shares and comments for each individual mention of his name — that’s not even coming directly from him!
Of course, it goes without saying, that the same applies to his social media reach — whether it’s the social media reach of content that he...
See vid for more details!
