Brand24 | Brand Awareness vs Recognition. What's the difference? @brand24 | Uploaded August 2022 | Updated October 2024, 5 hours ago.
Brand awareness and recognition – both are very important, but what is the difference between these two?
We are glad to answer this question that was asked by one of you. Watch the video to get to know the answer!
Here is what you will learn from the material we prepared:
0:00 Introduction
0:14 Brand awareness vs. recognition – what is the difference? 🤔
0:35 Benefits of good brand awareness ✅
0:40 Increasing customers’ trust
1:11 Growing brand equity💪
1:30 Making marketing easy
2:03 Top tips for raising brand awareness🔝
2:07 Use media monitoring 👀
2:44 Build brand awareness on social media
3:35 Use customers’ testimonials
4:10 Cooperate with social media influencers 🤳
5:04 Do your SEO research 🧑💻
5:40 Make your product exclusive 🌟
6:16 Implement remarketing campaigns
6:53 Partner with local business 🤝
7:23 Invest in a referral program
8:10 Recap
Creator & host: Josh from Brand24
Brand awareness is about your position in the market and how easily your customers can recognize you among your competition. It is a metric that shows the level of your brand recognition.
Brand awareness is a vital metric – the higher it is, the better. It increases customers’ trust, grows brand equity, and makes the whole marketing way easier. To learn more about the pros, watch the full video.
As brand awareness is crucial for every business, in the video, we also present our top tips to increase it.
First of all, you should try media monitoring as it allows you to get to know your audience better and understand their needs and requirements. To do that, you can use a media monitoring tool such as Brand24. Our tool tracks your brand mentions around the publicly available online sources and collects them in your dashboard. Here you can try it for free: app.brand24.com/user/register-account/.
What’s also important is to have profiles on different social media platforms. It is a perfect way of promoting and humanizing your business. There are many possible ways of using social media for your business. In the video, we discuss this aspect broadly.
Another smart way of increasing your brand awareness is to use the testimonials you get on different platforms or review pages. If you have satisfied customers and success stories, share the information on your social media or website.
That was a quick recap of the key points of the video. If the topic seems interesting to you, watch the whole thing and learn much more about it.
See also ⬇️
Products mentioned in the video:
Brand24: brand24.com
Start your free trial here: app.brand24.com/user/register-account
Semrush: semrush.com
Ahrefs: ahrefs.com
Read more about brand awareness on our blog: brand24.com/blog/8-marketing-tactics-to-build-brand-awareness
#brand #brandawarness #recognition #digitalmarketing
Brand awareness and recognition – both are very important, but what is the difference between these two?
We are glad to answer this question that was asked by one of you. Watch the video to get to know the answer!
Here is what you will learn from the material we prepared:
0:00 Introduction
0:14 Brand awareness vs. recognition – what is the difference? 🤔
0:35 Benefits of good brand awareness ✅
0:40 Increasing customers’ trust
1:11 Growing brand equity💪
1:30 Making marketing easy
2:03 Top tips for raising brand awareness🔝
2:07 Use media monitoring 👀
2:44 Build brand awareness on social media
3:35 Use customers’ testimonials
4:10 Cooperate with social media influencers 🤳
5:04 Do your SEO research 🧑💻
5:40 Make your product exclusive 🌟
6:16 Implement remarketing campaigns
6:53 Partner with local business 🤝
7:23 Invest in a referral program
8:10 Recap
Creator & host: Josh from Brand24
Brand awareness is about your position in the market and how easily your customers can recognize you among your competition. It is a metric that shows the level of your brand recognition.
Brand awareness is a vital metric – the higher it is, the better. It increases customers’ trust, grows brand equity, and makes the whole marketing way easier. To learn more about the pros, watch the full video.
As brand awareness is crucial for every business, in the video, we also present our top tips to increase it.
First of all, you should try media monitoring as it allows you to get to know your audience better and understand their needs and requirements. To do that, you can use a media monitoring tool such as Brand24. Our tool tracks your brand mentions around the publicly available online sources and collects them in your dashboard. Here you can try it for free: app.brand24.com/user/register-account/.
What’s also important is to have profiles on different social media platforms. It is a perfect way of promoting and humanizing your business. There are many possible ways of using social media for your business. In the video, we discuss this aspect broadly.
Another smart way of increasing your brand awareness is to use the testimonials you get on different platforms or review pages. If you have satisfied customers and success stories, share the information on your social media or website.
That was a quick recap of the key points of the video. If the topic seems interesting to you, watch the whole thing and learn much more about it.
See also ⬇️
Products mentioned in the video:
Brand24: brand24.com
Start your free trial here: app.brand24.com/user/register-account
Semrush: semrush.com
Ahrefs: ahrefs.com
Read more about brand awareness on our blog: brand24.com/blog/8-marketing-tactics-to-build-brand-awareness
#brand #brandawarness #recognition #digitalmarketing
