Brand24 | Black Friday 2018: 4 Marketing Strategies that Worked & Other Social Media News @brand24 | Uploaded December 2018 | Updated October 2024, 5 hours ago.
Online sales set new records on Black Friday & Cyber Monday this year — find out what the top 4 digital marketing & ad trends were during Cyber Week 2018. Also, see why the Instagram Stories that you share with JUST your “Close Friends” may not be as private as you think — look at new developments from YouTube & Facebook… and find even more social media news & updates inside the #SocialRecap!
PROUDLY MADE BY BRAND24 ➡️ bit.ly/sr-BRAND24
Find even more useful social media & digital marketing tips here 👉🏻 bit.ly/sr-Social-Media-Marketing-Tips
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Inside ep. 24 of the #SocialRecap:
00:22 - Top 4 digital marketing strategies & ad trends from Black Friday and Cyber Monday 2018.
01:35 - Do you think you’re sharing your Instagram Stories with your “Close Friends” ONLY?
02:30 - Instagram social media “Sitters” are now a real thing in Switzerland!
03:23 - YouTube expands Stories to more Creators (see what it looks like).
04:01 - Facebook Watch Parties go GLOBAL with 8X more engagement.
Host & Writer: Chia-Luen Lee
Let's connect on social media!
Chia on Instagram ➡️ bit.ly/Chia-on-Instagram
Chia on LinkedIn ➡️ bit.ly/Chia-on-LinkedIn
Chia on Facebook ➡️ bit.ly/Chia-on-Facebook
Chia on Twitter ➡️ bit.ly/Chia-on-Twitter
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1. What were the top 4 digital marketing & advertising strategies on Black Friday & Cyber Monday this year?
Online sales from Black Friday & Cyber Monday 2018 beat last year’s records. Digital agency Croud analyzed Cyber Weekend sales across their clients to identify important digital strategies that were key to this year’s record-breaking sales results. Check out the details from their infographic and see what they learned inside the #SocialRecap.
2 Are you really sharing your Instagram Stories with JUST your “Close Friends”?
Instagram’s new feature lets you share your Instagram Stories with a private list of your favorite people — or “Close Friends”. But this may not prevent those people who are NOT on your list from seeing the contents of your Story… another reason to think before you post on social media. (Does Instagram notify you when someone takes a screenshot of your Story?)
3. Are Instagram account social media “Sitters” a real thing now?
You bet - at least in Switzerland! As of June 2018, Instagram has roughly 1 billion monthly active users (up from 800 million in just one year). Top Instagram “influencers” get paid sponsorships, partner up with — and become ambassadors for — their favorite brands, and even receive lucrative job offers - which is why so many people are actively building presence and influence on Instagram… even when they’re supposed to be resting on vacation.
Would you consider letting a social media “sitter” take over your account while you’re on vaca? (It’s different from you scheduling your own posts that have nothing to do with your vacation in advance — the “sitter” is a local service for Instagram.)
Learn more about what exactly an Instagram social media “sitter” does inside the video.
4. YouTube is extending Stories to more Creators!
After testing YouTube Stories with a small control group over the past year, YouTube is finally rolling out the feature to more Creators. See what it looks like, who gets it — and find out what makes it different from Snapchat, Instagram, and Facebook Stories.
5. Facebook Watch Parties have been around for less than a year, and now they’re going global!
Watch Parties were just added to Facebook Groups this year, in January. And the format of the feature, which lets you watch videos together as a group (along with FB pushing ‘live’ videos in general) tends to generate up to 8X more comments. This is compared to other non-live videos in Groups.
And now Watch Parties are getting wider expansion across the world along with deeper integration into Facebook — find out more inside the full #SocialRecap.
_
BRAND24 is a powerful social media & web monitoring tool that analyzes the buzz around your brand, product, hashtags and more.
Start your free trial ➡️ bit.ly/24_BRAND24
__
#SocialRecap, ep. 24
Online sales set new records on Black Friday & Cyber Monday this year — find out what the top 4 digital marketing & ad trends were during Cyber Week 2018. Also, see why the Instagram Stories that you share with JUST your “Close Friends” may not be as private as you think — look at new developments from YouTube & Facebook… and find even more social media news & updates inside the #SocialRecap!
PROUDLY MADE BY BRAND24 ➡️ bit.ly/sr-BRAND24
Find even more useful social media & digital marketing tips here 👉🏻 bit.ly/sr-Social-Media-Marketing-Tips
__
Inside ep. 24 of the #SocialRecap:
00:22 - Top 4 digital marketing strategies & ad trends from Black Friday and Cyber Monday 2018.
01:35 - Do you think you’re sharing your Instagram Stories with your “Close Friends” ONLY?
02:30 - Instagram social media “Sitters” are now a real thing in Switzerland!
03:23 - YouTube expands Stories to more Creators (see what it looks like).
04:01 - Facebook Watch Parties go GLOBAL with 8X more engagement.
Host & Writer: Chia-Luen Lee
Let's connect on social media!
Chia on Instagram ➡️ bit.ly/Chia-on-Instagram
Chia on LinkedIn ➡️ bit.ly/Chia-on-LinkedIn
Chia on Facebook ➡️ bit.ly/Chia-on-Facebook
Chia on Twitter ➡️ bit.ly/Chia-on-Twitter
_
1. What were the top 4 digital marketing & advertising strategies on Black Friday & Cyber Monday this year?
Online sales from Black Friday & Cyber Monday 2018 beat last year’s records. Digital agency Croud analyzed Cyber Weekend sales across their clients to identify important digital strategies that were key to this year’s record-breaking sales results. Check out the details from their infographic and see what they learned inside the #SocialRecap.
2 Are you really sharing your Instagram Stories with JUST your “Close Friends”?
Instagram’s new feature lets you share your Instagram Stories with a private list of your favorite people — or “Close Friends”. But this may not prevent those people who are NOT on your list from seeing the contents of your Story… another reason to think before you post on social media. (Does Instagram notify you when someone takes a screenshot of your Story?)
3. Are Instagram account social media “Sitters” a real thing now?
You bet - at least in Switzerland! As of June 2018, Instagram has roughly 1 billion monthly active users (up from 800 million in just one year). Top Instagram “influencers” get paid sponsorships, partner up with — and become ambassadors for — their favorite brands, and even receive lucrative job offers - which is why so many people are actively building presence and influence on Instagram… even when they’re supposed to be resting on vacation.
Would you consider letting a social media “sitter” take over your account while you’re on vaca? (It’s different from you scheduling your own posts that have nothing to do with your vacation in advance — the “sitter” is a local service for Instagram.)
Learn more about what exactly an Instagram social media “sitter” does inside the video.
4. YouTube is extending Stories to more Creators!
After testing YouTube Stories with a small control group over the past year, YouTube is finally rolling out the feature to more Creators. See what it looks like, who gets it — and find out what makes it different from Snapchat, Instagram, and Facebook Stories.
5. Facebook Watch Parties have been around for less than a year, and now they’re going global!
Watch Parties were just added to Facebook Groups this year, in January. And the format of the feature, which lets you watch videos together as a group (along with FB pushing ‘live’ videos in general) tends to generate up to 8X more comments. This is compared to other non-live videos in Groups.
And now Watch Parties are getting wider expansion across the world along with deeper integration into Facebook — find out more inside the full #SocialRecap.
_
BRAND24 is a powerful social media & web monitoring tool that analyzes the buzz around your brand, product, hashtags and more.
Start your free trial ➡️ bit.ly/24_BRAND24
__
#SocialRecap, ep. 24
