Brand24 | Gamer demographics for advertisers @brand24 | Uploaded February 2020 | Updated October 2024, 2 hours ago.
Gamer demographics are changing — to include a widening set of gamers… who are playing an even wider range of games! Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk
#ChiaExplains is brought to you by BRAND24, helping you monitor video game streaming platforms (and more!) with powerful media monitoring.
Monitor video streaming sites like Twitch and YouTube with BRAND24. Start your free trial here ➡️ bit.ly/37-Brand24
__________
#ChiaExplains #Brand24 #Twitch
00:00:23 How are changes in gaming technology shaping gamer demographics today?
00:01:02 The changing face of gaming and the “gamer identity”
00:01:30 What kind of video games do gamers play?
00:01:59 How would you define the term “gamer”? And how common is gaming anyway? How many Americans are gamers?
00:02:21 Growing popularity of live video streaming platforms like Twitch
00:02:47 This was the most-watched video stream on Twitch in 2019!
00:03:12 What kinds of OPPORTUNITIES are there for brands and marketers in the gaming and video game streaming space?
00:03:46 How to deal with the difficulties of trying to understand the gamer demographic
◾️ Find the best gamers and video streamers for your brand via media monitoring ➡️ bit.ly/37-BRAND24
◾️ Check out our analysis of the launch of this video game and the impact of video streaming platforms… you’ve heard of Star Wars, right? ➡️ bit.ly/Brand24-analyzes-Stars-Wars-Jedi-the-Fallen-Order
00:04:39 3 things to consider if you’re trying to analyze gamers and understand gaming audiences
Creator & host: Chia-Luen Lee
Connect with me on social media!
Chia on Instagram ➡️ bit.ly/Chia-Instagram
Chia on LinkedIn ➡️ bit.ly/Chia-LinkedIn
Chia on Facebook ➡️ bit.ly/Chia-Facebook
Chia on Twitter ➡️ bit.ly/Chia-Twitter
__________
Whether it’s Fortnite or Candy Crush, 2 out of every 3 Americans are gaming on a regular basis. See what this means for brands and marketers — inside the video!
Hey, it’s Chia from Brand24 and this week I want to take a look at “gaming” — specifically, at how today’s gamer demographic is changing, and what this means for brands and marketers.
So, the gamer demographic is something that has become increasingly difficult to pin down for both advertisers and marketers alike — and a large part of this is due to the fast pace of change in gaming technology. A lot of games that used to require high-end systems and the latest equipment now have mobile versions which only require a smartphone, making them much more accessible — and to a much wider audience. In fact, a recent study by the Entertainment Software Association found that among adult gamers in the US, 60% prefer playing games on smartphones, compared with 52% who prefer personal computers, and 49% who like to use desktop consoles.
And greater accessibility is something that has broad implications for the “gamer identity”. What used to be seen as a male-dominated group (at least, in terms of the targeted demographic by advertisers) has experienced a steady increase of Female gamers, who now represent about 46% of gamers in the US.The face of gaming is changing (and it has been for some time)… expanding now to include an ever growing set of ethnicities, ages, income brackets, and even political affiliations and more.
But even more diverse than the gamers themselves, may be their games of choice, which ranges from Candy Crush and online poker to Fortnite and Death Stranding. And even if we separate the hardcore gamers from the casual ones, this mainly reveals broader, albeit smaller, subsets of audiences filled with different niches and subcultures. The gamer identity no longer applies to a single type of audience — and, actually, it hasn’t for a while — at least not where marketers and advertisers are concerned.
Today’s gamers are just people who like to play games. And this demographic couldn’t be more diverse, composed of people with different hobbies and interests, who often make purchase decisions based on an equally varied set of incentives. Now, considering the fact that roughly 2 out of every 3 Americans play video games on a regular basis, this also corresponds to how diverse the American population is. And with 65% of Americans playing video games, the increasing popularity of live streaming platforms like Twitch comes as no surprise. In fact, Twitch reports over 15 Million daily active users who tune in to watch video streams. That’s more than 15 Million people who go on Twitch to watch their favorite streamers play games (or do something else) and listen to their commentary or interact with them through chat...
And the viewers really get into it. 2019’s most-watched video stream on Twitch saw 1.7 Million users tune in to view Fortnite’s “The End” event, where…
... more inside the video!
Gamer demographics are changing — to include a widening set of gamers… who are playing an even wider range of games! Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk
#ChiaExplains is brought to you by BRAND24, helping you monitor video game streaming platforms (and more!) with powerful media monitoring.
Monitor video streaming sites like Twitch and YouTube with BRAND24. Start your free trial here ➡️ bit.ly/37-Brand24
__________
#ChiaExplains #Brand24 #Twitch
00:00:23 How are changes in gaming technology shaping gamer demographics today?
00:01:02 The changing face of gaming and the “gamer identity”
00:01:30 What kind of video games do gamers play?
00:01:59 How would you define the term “gamer”? And how common is gaming anyway? How many Americans are gamers?
00:02:21 Growing popularity of live video streaming platforms like Twitch
00:02:47 This was the most-watched video stream on Twitch in 2019!
00:03:12 What kinds of OPPORTUNITIES are there for brands and marketers in the gaming and video game streaming space?
00:03:46 How to deal with the difficulties of trying to understand the gamer demographic
◾️ Find the best gamers and video streamers for your brand via media monitoring ➡️ bit.ly/37-BRAND24
◾️ Check out our analysis of the launch of this video game and the impact of video streaming platforms… you’ve heard of Star Wars, right? ➡️ bit.ly/Brand24-analyzes-Stars-Wars-Jedi-the-Fallen-Order
00:04:39 3 things to consider if you’re trying to analyze gamers and understand gaming audiences
Creator & host: Chia-Luen Lee
Connect with me on social media!
Chia on Instagram ➡️ bit.ly/Chia-Instagram
Chia on LinkedIn ➡️ bit.ly/Chia-LinkedIn
Chia on Facebook ➡️ bit.ly/Chia-Facebook
Chia on Twitter ➡️ bit.ly/Chia-Twitter
__________
Whether it’s Fortnite or Candy Crush, 2 out of every 3 Americans are gaming on a regular basis. See what this means for brands and marketers — inside the video!
Hey, it’s Chia from Brand24 and this week I want to take a look at “gaming” — specifically, at how today’s gamer demographic is changing, and what this means for brands and marketers.
So, the gamer demographic is something that has become increasingly difficult to pin down for both advertisers and marketers alike — and a large part of this is due to the fast pace of change in gaming technology. A lot of games that used to require high-end systems and the latest equipment now have mobile versions which only require a smartphone, making them much more accessible — and to a much wider audience. In fact, a recent study by the Entertainment Software Association found that among adult gamers in the US, 60% prefer playing games on smartphones, compared with 52% who prefer personal computers, and 49% who like to use desktop consoles.
And greater accessibility is something that has broad implications for the “gamer identity”. What used to be seen as a male-dominated group (at least, in terms of the targeted demographic by advertisers) has experienced a steady increase of Female gamers, who now represent about 46% of gamers in the US.The face of gaming is changing (and it has been for some time)… expanding now to include an ever growing set of ethnicities, ages, income brackets, and even political affiliations and more.
But even more diverse than the gamers themselves, may be their games of choice, which ranges from Candy Crush and online poker to Fortnite and Death Stranding. And even if we separate the hardcore gamers from the casual ones, this mainly reveals broader, albeit smaller, subsets of audiences filled with different niches and subcultures. The gamer identity no longer applies to a single type of audience — and, actually, it hasn’t for a while — at least not where marketers and advertisers are concerned.
Today’s gamers are just people who like to play games. And this demographic couldn’t be more diverse, composed of people with different hobbies and interests, who often make purchase decisions based on an equally varied set of incentives. Now, considering the fact that roughly 2 out of every 3 Americans play video games on a regular basis, this also corresponds to how diverse the American population is. And with 65% of Americans playing video games, the increasing popularity of live streaming platforms like Twitch comes as no surprise. In fact, Twitch reports over 15 Million daily active users who tune in to watch video streams. That’s more than 15 Million people who go on Twitch to watch their favorite streamers play games (or do something else) and listen to their commentary or interact with them through chat...
And the viewers really get into it. 2019’s most-watched video stream on Twitch saw 1.7 Million users tune in to view Fortnite’s “The End” event, where…
... more inside the video!
