Brand24 | 5 things to know about podcasts & Top Podcast Stats @brand24 | Uploaded February 2020 | Updated October 2024, 2 hours ago.
There are 5 things your brand needs to know about podcasts and the listeners who love them! / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk
(1) how the number of podcasts listeners has grown (2) who listens to podcasts — and how often (3) why they’re so popular (4) how much of a podcast gets listened to on average, and (5) how to monitor podcasts — both as a podcaster & as a brand that works with podcasts for marketing.
__________
#ChiaExplains #Brand24 #Podcasts
#ChiaExplains 5 things you need to know about podcasts and the listeners who love them: Top Podcast Stats 2020
00:00:23 Growth of podcasts — how many podcasts are there now?
00:00:55 What are the most popular podcast topics?
00:01:06 Who listens to podcasts?
◾️ Irregular podcast listeners
◾️ Monthly podcast listeners
◾️ Weekly podcast listeners
00:02:08 Podcasts are marketing tools too!
00:02:47 Why are podcasts so popular?
00:03:27 How much of a podcast is listened to, on average?
00:03:52 How to measure performance — as a podcaster vs. a brand working with podcasts
00:04:07 Brands: How to monitor podcasts for mentions of your brand or product
◾️ Brand24 is an app that monitors podcasts (and more) ➡️ bit.ly/36-Monitor-Podcasts
00:04:37 Podcasters: Tools for tracking KPIs + monitoring mentions of your podcast
◾️ Brand24 also monitors mentions ➡️ bit.ly/36-Monitor-Mentions
Creator & host: Chia-Luen Lee
__________
Hey guys, it’s Chia from Brand24 and we are back with a brand new topic today and that is podcasts! We’re going to take a quick look at 5 things brands and businesses need to know about podcasts — and the consumers who listen to them.
So, the first thing you want to consider is how much growth podcasts have experienced in recent years, both in terms of the number of listeners as well as the number of podcasts. There are actually more than 850,000 podcasts out there, with over 30 million different episodes for us to listen to. And you can find a podcast on almost any topic, from true crime to Baby Yoda or you can even listen to people having conversations about their favorite things... there’s something for everyone… and according to an extensive report from Edison on podcast consumers, the top 3 topics that listeners want to hear about are: music, news / information, and entertainment. Other topics like ‘technology’, ‘self-improvement’ and ‘business’ also generate considerable interest.
Now, with over 850,000 podcasts to listen to, the next thing you’re probably wondering is: who’s listening?
Well, based on Edison’s research, over 51% of all Americans, ages 12 and up, have listened to a podcast. That’s about 144 million listeners, which is 20 million more than the previous year.
And in terms of podcast consumers who listen on a more regular basis, 32% tune in every month. That’s, about, 90 million listeners — or, roughly, 1 out of every 3 people in the US. This is an increase from last year, which saw 26% of listeners tune in monthly.
And devoted listeners (or people who tune in every week), make up 22% of the population in the US. This is the equivalent of, roughly, 62 million listeners — or, nearly 1 out of every 4 people. Again, this is an increase from last year, which saw, about, 17% of listeners tuning in weekly. And today’s weekly listeners tend to listen to 7 different podcasts throughout the week.
So, with there being so many podcasts out there, and so many listeners, it’s only natural for brands and businesses to approach podcasts as a promising marketing tool. And beyond just sponsoring a podcast or purchasing air time for advertising, a number of brands have also taken to producing their own podcasts, like Trader Joe’s and their podcast “Inside Trader Joe’s”, along with Google’s “This Week in Google” and Samsung’s “What’s Next?”.
Podcasts have become pretty ubiquitous. And whether you’re a podcaster, or a company that wants to reach a wider audience by looking for some good podcasts to advertise on, the next thing that you need to consider is how these audiences are listening. And this also answers the question: why are podcasts so popular?
Well, podcasts have become so popular because of the convenience they offer. Actually, the number one reason why people listen to podcasts is because they can do other...
... more inside the video!
There are 5 things your brand needs to know about podcasts and the listeners who love them! / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk
(1) how the number of podcasts listeners has grown (2) who listens to podcasts — and how often (3) why they’re so popular (4) how much of a podcast gets listened to on average, and (5) how to monitor podcasts — both as a podcaster & as a brand that works with podcasts for marketing.
__________
#ChiaExplains #Brand24 #Podcasts
#ChiaExplains 5 things you need to know about podcasts and the listeners who love them: Top Podcast Stats 2020
00:00:23 Growth of podcasts — how many podcasts are there now?
00:00:55 What are the most popular podcast topics?
00:01:06 Who listens to podcasts?
◾️ Irregular podcast listeners
◾️ Monthly podcast listeners
◾️ Weekly podcast listeners
00:02:08 Podcasts are marketing tools too!
00:02:47 Why are podcasts so popular?
00:03:27 How much of a podcast is listened to, on average?
00:03:52 How to measure performance — as a podcaster vs. a brand working with podcasts
00:04:07 Brands: How to monitor podcasts for mentions of your brand or product
◾️ Brand24 is an app that monitors podcasts (and more) ➡️ bit.ly/36-Monitor-Podcasts
00:04:37 Podcasters: Tools for tracking KPIs + monitoring mentions of your podcast
◾️ Brand24 also monitors mentions ➡️ bit.ly/36-Monitor-Mentions
Creator & host: Chia-Luen Lee
__________
Hey guys, it’s Chia from Brand24 and we are back with a brand new topic today and that is podcasts! We’re going to take a quick look at 5 things brands and businesses need to know about podcasts — and the consumers who listen to them.
So, the first thing you want to consider is how much growth podcasts have experienced in recent years, both in terms of the number of listeners as well as the number of podcasts. There are actually more than 850,000 podcasts out there, with over 30 million different episodes for us to listen to. And you can find a podcast on almost any topic, from true crime to Baby Yoda or you can even listen to people having conversations about their favorite things... there’s something for everyone… and according to an extensive report from Edison on podcast consumers, the top 3 topics that listeners want to hear about are: music, news / information, and entertainment. Other topics like ‘technology’, ‘self-improvement’ and ‘business’ also generate considerable interest.
Now, with over 850,000 podcasts to listen to, the next thing you’re probably wondering is: who’s listening?
Well, based on Edison’s research, over 51% of all Americans, ages 12 and up, have listened to a podcast. That’s about 144 million listeners, which is 20 million more than the previous year.
And in terms of podcast consumers who listen on a more regular basis, 32% tune in every month. That’s, about, 90 million listeners — or, roughly, 1 out of every 3 people in the US. This is an increase from last year, which saw 26% of listeners tune in monthly.
And devoted listeners (or people who tune in every week), make up 22% of the population in the US. This is the equivalent of, roughly, 62 million listeners — or, nearly 1 out of every 4 people. Again, this is an increase from last year, which saw, about, 17% of listeners tuning in weekly. And today’s weekly listeners tend to listen to 7 different podcasts throughout the week.
So, with there being so many podcasts out there, and so many listeners, it’s only natural for brands and businesses to approach podcasts as a promising marketing tool. And beyond just sponsoring a podcast or purchasing air time for advertising, a number of brands have also taken to producing their own podcasts, like Trader Joe’s and their podcast “Inside Trader Joe’s”, along with Google’s “This Week in Google” and Samsung’s “What’s Next?”.
Podcasts have become pretty ubiquitous. And whether you’re a podcaster, or a company that wants to reach a wider audience by looking for some good podcasts to advertise on, the next thing that you need to consider is how these audiences are listening. And this also answers the question: why are podcasts so popular?
Well, podcasts have become so popular because of the convenience they offer. Actually, the number one reason why people listen to podcasts is because they can do other...
... more inside the video!
