Can Volkswagen reinvent itself to compete with Chinese EV surge? @RoundtableTRTWorld
Can Volkswagen reinvent itself to compete with Chinese EV surge?  @RoundtableTRTWorld
Uploaded July 2026 | Updated September 2026, 2 weeks ago
German car giant Volkswagen faces one of the biggest crises in its history as it bids to transforms itself for the electric era.

VW’s profits plummeted by 44% in 2025 amid competition from Chinese EVs and falling sales in China, once VW’s biggest single market.

Volkswagens’ answer is sweeping cost-cutting measures, including cutting tens of thousands of jobs, freezing wages and closing four factories.

Can Volkswagen's restructuring revive the company, or is it too late for Europe's car industry?

Joining Enda Brady for this discussion:

Kevin Gaskell
Former UK Managing Director of Porsche and Former Managing Director of BMW UK

Richard Gaul
Independent Communications Consultant for Volkswagen and Former Head of Global Communications for BMW

Isabel Hilton
Founder of The China Dialogue Trust

#trumptariffs #trump #vehicles #EVs #China

Roundtable is a discussion programme with an edge. Broadcast out of London and presented by Enda Brady, it's about bringing people to the table, listening to every opinion, and analysing every point of view. From fierce debate to reflective thinking, Roundtable discussions offer a different perspective on the issues that matter to you. Watch it every weekday at 15:00 GMT on TRT World.
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Can Volkswagen reinvent itself to compete with Chinese EV surge?

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