Financial Times | Building blocks: Lego's next move | FT Film @FinancialTimes | Uploaded March 2024 | Updated October 2024, 4 days ago.
Lego tried and failed to make oil-free bricks. So what's next? Millions of people buy, sell and resell Lego through BrickLink - a kind of marketplace for bricks and brick designs. So what can the eBay of bricks tell us about Lego's future challenges?

Produced and edited by Tom Hannen. Additional production and filming: Petros Gioumpasis. Camera: Josh Ausley & Cedric Pilard

00:00 What makes Lego unique?
01:34 The ecosystem of Lego
03:08 Rise of the AFOL - adult fan of Lego
04:11 What is Bricklink and why did Lego buy it?
05:30 A toy company, or an entertainment company?
08:09 Can you make money as a Lego reseller?
11:49 Lego and sustainability
14:34 A single product company that has grown remarkably

#lego #legoland #mattelinc #hasbro #toy #plasticbricks

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