Financial Times | The creator economy is changing, but can it thrive? | FT Tech @FinancialTimes | Uploaded November 2023 | Updated October 2024, 4 days ago.
The number of online creators active today is staggering, and the creator economy is valued at some $250bn by Goldman Sachs. But, as the FT’s Cristina Criddle explains, one key problem is that traffic and wealth tends to be concentrated among the very few. The industry has received mixed financial signals recently, so who’s actually making money and what does the future hold?
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The number of online creators active today is staggering, and the creator economy is valued at some $250bn by Goldman Sachs. But, as the FT’s Cristina Criddle explains, one key problem is that traffic and wealth tends to be concentrated among the very few. The industry has received mixed financial signals recently, so who’s actually making money and what does the future hold?
#creatoreconomy #digitaleconomy #infulencer
See if you get the FT for free as a student (ft.com/schoolsarefree) or start a £1 trial: subs.ft.com/spa3_trial?segmentId=3d4ba81b-96bb-cef0-9ece-29efd6ef2132.
► Check out our Community tab for more stories on the economy.
► Listen to our podcasts: ft.com/podcasts
► Follow us on Instagram: instagram.com/financialtimes'
