Financial Times | What’s behind streamers’ hunger for live sport? | FT Tech @FinancialTimes | Uploaded October 2024 | Updated October 2024, 4 days ago.
Streaming platforms are making a big push into live sport, paying billions for the privilege, on contracts that run for years. Until recently, streamers had often avoided live sports, largely due to the high costs of rights, and technical challenges. The FT’s Josh Noble looks at what’s driving the trend, and the impact it could have.
#sport #streaming #livesports
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Streaming platforms are making a big push into live sport, paying billions for the privilege, on contracts that run for years. Until recently, streamers had often avoided live sports, largely due to the high costs of rights, and technical challenges. The FT’s Josh Noble looks at what’s driving the trend, and the impact it could have.
#sport #streaming #livesports
See if you get the FT for free as a student (ft.com/schoolsarefree) or start a £1 trial: subs.ft.com/spa3_trial?segmentId=3d4ba81b-96bb-cef0-9ece-29efd6ef2132.
► Check out our Community tab for more stories: youtube.com/@FinancialTimes/community
► Listen to our podcasts: ft.com/podcasts
► Follow us on Instagram: instagram.com/financialtimes'
