Uploaded January 2026 | Updated September 2026, 2 weeks ago
Follow along as our CEO Cesar Gueikian builds a new Les Paul from start to finish with the help of our Master Luthier Jim DeCola and our incredible craftsmen and women.
In Episode 12 of 12 of The Process: Building CEO 1 & Master Luthier 1, we meet with Cesar and Jim DeCola. CEO 1 is finally done!
In this 12-part series, Gibson CEO Cesar Gueikian build a brand new Les Paul from scratch. With Master Luthier Jim DeCola and our incredible craftsmen and women at the Gibson craftory, Cesar and Jim will take you through the art and science of building one of the most iconic guitars in the world, with a few customizations!
From selecting the top to binding, sanding and finishing, we’ll take you through the entire process of building the CEO 1. Along the way you’ll get to see the craftsmanship, tradition and innovation that makes Gibson guitars legendary.
Want to build your own Gibson guitar? visit gibson.com/gibson-custom-made-to-measure-program
ABOUT GIBSON GEAR GUIDE:
Welcome to Gibson Gear Guide – the official YouTube channel made by gearheads, for gearheads. Get first access to our latest guitars, basses, amps, pedals, and pro-audio gear. Watch equipment reviews, exclusive artist interviews and performances, deep dives into the history of the world’s most iconic guitars, and more.
#gibson #GibsonGearGuide
Video Production by Bolo Brothers Creative
Follow along as our CEO Cesar Gueikian builds a new Les Paul from start to finish with the help of our Master Luthier Jim DeCola and our incredible craftsmen and women.
In Episode 12 of 12 of The Process: Building CEO 1 & Master Luthier 1, we meet with Cesar and Jim DeCola. CEO 1 is finally done!
In this 12-part series, Gibson CEO Cesar Gueikian build a brand new Les Paul from scratch. With Master Luthier Jim DeCola and our incredible craftsmen and women at the Gibson craftory, Cesar and Jim will take you through the art and science of building one of the most iconic guitars in the world, with a few customizations!
From selecting the top to binding, sanding and finishing, we’ll take you through the entire process of building the CEO 1. Along the way you’ll get to see the craftsmanship, tradition and innovation that makes Gibson guitars legendary.
Want to build your own Gibson guitar? visit gibson.com/gibson-custom-made-to-measure-program
ABOUT GIBSON GEAR GUIDE:
Welcome to Gibson Gear Guide – the official YouTube channel made by gearheads, for gearheads. Get first access to our latest guitars, basses, amps, pedals, and pro-audio gear. Watch equipment reviews, exclusive artist interviews and performances, deep dives into the history of the world’s most iconic guitars, and more.
#gibson #GibsonGearGuide
Video Production by Bolo Brothers Creative
