Uploaded December 2025 | Updated September 2026, 1 week ago
Launching an app on the Meta Horizon Store has become multi-faceted; it doesn’t just start on the day of publish. What you do prior to shipping your app on the Meta Horizon Store is more important than ever. It demands a strategic launch that’ll help you stand out. A strong pre-launch makes titles easily discoverable before Day 0 and helps sustain momentum afterward. When discoverability is treated as an afterthought, developers tend to face an uphill battle for visibility post-launch. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release. This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch: bit.ly/48JuPkU
*Early Access: An Open Beta for Ongoing Refinement*
Launch your app with an Early Access label, signaling to users that it’s still in development. Reach a broader audience, gather real feedback, and continue refining your app post-launch. The best fit for Early Access is when your app is stable and enjoyable, but not fully polished. Remember, this is still your only chance to make a first impression, so consider carefully if you're ready for an audience. It's especially well-suited for free-to-play (F2P) apps, where lowering the barrier to entry helps you reach more players and build momentum. And since the app is free, users tend to be more forgiving in their reviews.
You can check out more of our helpful resources for the Trusted Developer Essentials Program here: bit.ly/44T9yUI
Launching an app on the Meta Horizon Store has become multi-faceted; it doesn’t just start on the day of publish. What you do prior to shipping your app on the Meta Horizon Store is more important than ever. It demands a strategic launch that’ll help you stand out. A strong pre-launch makes titles easily discoverable before Day 0 and helps sustain momentum afterward. When discoverability is treated as an afterthought, developers tend to face an uphill battle for visibility post-launch. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release. This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch: bit.ly/48JuPkU
*Early Access: An Open Beta for Ongoing Refinement*
Launch your app with an Early Access label, signaling to users that it’s still in development. Reach a broader audience, gather real feedback, and continue refining your app post-launch. The best fit for Early Access is when your app is stable and enjoyable, but not fully polished. Remember, this is still your only chance to make a first impression, so consider carefully if you're ready for an audience. It's especially well-suited for free-to-play (F2P) apps, where lowering the barrier to entry helps you reach more players and build momentum. And since the app is free, users tend to be more forgiving in their reviews.
You can check out more of our helpful resources for the Trusted Developer Essentials Program here: bit.ly/44T9yUI
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