Uploaded June 2026 | Updated September 2026, 1 week ago
Direct Send on Cloud API eliminates the need to create and wait for template approval when sending utility messages like order confirmations and delivery alerts. Suzana Machado, a Partner Engineer at Meta, shows how Direct Send works using the existing Cloud API /messages endpoint with just one new field, allowing businesses to send fully hydrated message text directly.
Direct Send on Cloud API eliminates the need to create and wait for template approval when sending utility messages like order confirmations and delivery alerts. Suzana Machado, a Partner Engineer at Meta, shows how Direct Send works using the existing Cloud API /messages endpoint with just one new field, allowing businesses to send fully hydrated message text directly.
