Uploaded December 2025 | Updated September 2026, 1 week ago
Launching an app on the Meta Horizon Store has become multi-faceted; it doesn’t just start on the day of publish. What you do prior to shipping your app on the Meta Horizon Store is more important than ever. It demands a strategic launch that’ll help you stand out. A strong pre-launch makes titles easily discoverable before Day 0 and helps sustain momentum afterward. When discoverability is treated as an afterthought, developers tend to face an uphill battle for visibility post-launch. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release. This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch: bit.ly/4pYPJU1
*Coming Soon Pages: Generate Anticipation Within 180 Days of Launch*
Building out a coming soon page lets you showcase your app up to 180 days before launch, letting you showcase your app early to start building anticipation, while allowing users to wishlist your title. Keep in mind that a Coming Soon page is best for capturing interest, not creating it. Most visibility and growth will come from your own marketing efforts off-platform, like social posts, trailers, and community engagement.
You can check out more of our helpful resources for the Trusted Developer Essentials Program here: bit.ly/4pBaR38
Launching an app on the Meta Horizon Store has become multi-faceted; it doesn’t just start on the day of publish. What you do prior to shipping your app on the Meta Horizon Store is more important than ever. It demands a strategic launch that’ll help you stand out. A strong pre-launch makes titles easily discoverable before Day 0 and helps sustain momentum afterward. When discoverability is treated as an afterthought, developers tend to face an uphill battle for visibility post-launch. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release. This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch: bit.ly/4pYPJU1
*Coming Soon Pages: Generate Anticipation Within 180 Days of Launch*
Building out a coming soon page lets you showcase your app up to 180 days before launch, letting you showcase your app early to start building anticipation, while allowing users to wishlist your title. Keep in mind that a Coming Soon page is best for capturing interest, not creating it. Most visibility and growth will come from your own marketing efforts off-platform, like social posts, trailers, and community engagement.
You can check out more of our helpful resources for the Trusted Developer Essentials Program here: bit.ly/4pBaR38
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