Uploaded June 2026 | Updated September 2026, 2 weeks ago

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How do you reinvent the grocery shopping experience while staying true to a mission of affordability?

In this episode of Brilliant Moves: Coffee with CEOs, McKinsey Senior Partner and Asia Chair Gautam Kumra sits down with FairPrice Group CEO Vipul Chawla inside one of the retailer's newest stores in Singapore.

Their conversation explores:
• How AI-powered shopping experiences increased basket size by 70%
• The thinking behind FairPrice's "store of tomorrow"
• Leading through supply-chain disruptions while keeping daily essentials affordable
• Why FairPrice kept chicken on shelves during a major supply shock without raising prices
• Leadership lessons on humility, agility, and the belief that ambition should always exceed resources

As CEO of Singapore's largest supermarket chain, Chawla shares how FairPrice is balancing innovation, operational resilience, and social purpose in a rapidly changing retail landscape.

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