Uploaded October 2024 | Updated September 2026, 2 weeks ago
In Kragujevac, Serbia, a beekeeping company with a rich, multi-generational tradition is blending innovation to produce 100% natural honey that’s gaining recognition across Europe and beyond. Backed by the EBRD’s Youth in Business Programme, local beekeepers play a vital role while a new app connects them directly with the company, streamlining operations and enhancing sustainability. This project is supported by the EU, Luxembourg, Sweden and Italy through the Central European Initiative.
In Kragujevac, Serbia, a beekeeping company with a rich, multi-generational tradition is blending innovation to produce 100% natural honey that’s gaining recognition across Europe and beyond. Backed by the EBRD’s Youth in Business Programme, local beekeepers play a vital role while a new app connects them directly with the company, streamlining operations and enhancing sustainability. This project is supported by the EU, Luxembourg, Sweden and Italy through the Central European Initiative.
