Uploaded June 2026 | Updated September 2026, 2 weeks ago
What does it look like when a designer with zero technical background commits to shipping something real?
That’s what this week’s episode with Brett Williams is all about.
He gives us a behind-the-scenes of his journey building Gather including:
- Brett’s process for iterating on a design
- Brett’s new prototyping.md skill workflow
- How Brett maintains control while building with AI
- Brett’s strategy for adding sound design to Gather
- When Brett relies on Figma vs. explores directly in code
- + a lot more
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
Chapters
0:00 Intro
1:10 Brett's journey with building
7:47 Where Figma still fits in
13:09 Maintaining control while building with AI
20:11 Building a Twitter bookmarking extension
23:34 Dialing in the finer details
26:32 Strategies for collaborating with Claude
31:08 Prototyping sound design
33:18 Brett's prototyping.md skill
42:09 Strategies for icon libraries
45:01 Brett's thoughts on the future of design
What does it look like when a designer with zero technical background commits to shipping something real?
That’s what this week’s episode with Brett Williams is all about.
He gives us a behind-the-scenes of his journey building Gather including:
- Brett’s process for iterating on a design
- Brett’s new prototyping.md skill workflow
- How Brett maintains control while building with AI
- Brett’s strategy for adding sound design to Gather
- When Brett relies on Figma vs. explores directly in code
- + a lot more
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
Chapters
0:00 Intro
1:10 Brett's journey with building
7:47 Where Figma still fits in
13:09 Maintaining control while building with AI
20:11 Building a Twitter bookmarking extension
23:34 Dialing in the finer details
26:32 Strategies for collaborating with Claude
31:08 Prototyping sound design
33:18 Brett's prototyping.md skill
42:09 Strategies for icon libraries
45:01 Brett's thoughts on the future of design










 is in the S-tier of design and I’ve studied his visual techniques for many years.
Finally, after over a 12 months of pestering he agreed to share his secrets in a interview 🙌
We go deep into:
- Mastering the finer details of craft
- Putting AI at the heart of the new Fey 2.0
- Where Thiago draws inspiration outside of UI
- What it looks like to have a “heightened awareness”
- How Thiago evolved the Fey aesthetic from 1.0 to 2.0
- Specific visual techniques for making your UI more lifelike
- + a *lot* more
- Caravaggio (https://www.caravaggio.org/) is the painter who Thiago calls the “master of light”
- The Local Project (https://www.youtube.com/c/thelocalproject) interior design channel on YouTube
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
Chapters
0:00 Intro
1:08 The backstory of Fey
6:04 The strategy behind their 2.0 release
9:01 Initial AI design explorations
10:17 How Thiago knows when a design is ready
14:13 Evolving the Fey aesthetic
18:39 When design is art
27:24 When to break the rules of visual design
45:36 Taste through heightened awarenesss
48:53 Standing out in an AI world Thiago Costa - Cultivating taste as a designer](https://i.ytimg.com/vi/bWffMLkBQLU/mqdefault.jpg)