Uploaded October 2025 | Updated September 2026, 2 weeks ago

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Brand integration today goes beyond mere product placements or commercial breaks. It’s about creating organic connections between content and brand experiences with sponsored content, co-branded shows, and interactive experiences. This session digs into the ways brands are embedding themselves in video content.

Moderator:
Chris Pfaff, CEO, Chris Pfaff Tech Media

Panelists:
John Petrocelli, Founder & CEO, Bulldog DM
Adam Gouttierre, VP of Media, Hudl
Scott Davis, CTO, Media and Entertainment, GlobalLogic
Dylan Conroy, Head of Media Sales, NextTrip, JOURNY TV