Creative Cat Productions | Avi Arad, the CEO of Toy Biz, would buy out Marvel in the mid 90s and move the company toward movies @creativecatproductions | Uploaded August 2024 | Updated October 2024, 1 day ago.
Avi Arad came to dominate the destiny of Marvel through a circuitous path. Avi’s toy company, Toy Biz, came into contact with Marvel in search of popular IPs to exploit for marketing purposes. Eventually the X-Men toy line, created by Toy Biz, would - for a time - become the most popular of the 90s. This new found capital was sufficient for Avi Arad to buy out Marvel, after the comic book company faltered in the wake of the bursting of the 90s comic book bubble. At the helm of Marvel, Avi Arad could then steer the company toward promoting his toy business full time, and it’s Avi Arad who worked to move Marvel from comic book company to becoming the full time creators of movies and TV shows.

This is an excerpt from our video, Rise of the X-Men, which you can watch here on YouTube!

- CCP management