Uploaded March 2026 | Updated September 2026, 1 week ago

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Apple’s MacBook Neo Strategy is Genius.

The MacBook Neo intro video subtly tells you exactly who this laptop is for.

Not longtime Mac power users.

New buyers. iPhone users.

People who don’t already know why they want a Mac, but will absolutely feel the pull once macOS, iPhone Mirroring, iMessage, AirDrop, Handoff, and the rest of the ecosystem click into place.

At $599, @Apple is selling more than a laptop. They’re selling an on-ramp.

Do you plan to pick up a MacBook Neo? #macbookneo #apple #laptops #techshorts