Uploaded May 2020 | Updated September 2026, 3 weeks ago
The protagonist Joy is the mascot of Chinese retailer JD.com, that produced this short to celebrate 2018 Year of the Dog.
A great animated short story about opportunity and helping each other.
Joy Story: Animated Short Film by Passion Pictures
Joy and Heron is the tale of the lovable small dog (Joy) and a pesky Heron. Out on a fishing trip, Joy tries not to rock his master’s boat while defending it from the worm-stealing bird. However, after spotting the heron is only trying to feed its hungry and fussy chicks, Joy comes around gives away the whole pot of worms. And in the spirit of Chinese New Year, the heron then reciprocates the gesture of kindness.
The film was directed by Passion’s directors Kyra & Constantin, internationally loved for their madcap ‘Rollin’ Wild’ films, and commissioned by 180 China to coincide with 2018’s Year of the Dog.
Kyra and Constantin have crafted a beautiful story for Chinese retailer JD.com. Kyra and Constantin developed the existing character of Joy, the brand’s logo, into an adorable tale of a dog, a heron and a can of worms.
The protagonist Joy is the mascot of Chinese retailer JD.com, that produced this short to celebrate 2018 Year of the Dog.
A great animated short story about opportunity and helping each other.
Joy Story: Animated Short Film by Passion Pictures
Joy and Heron is the tale of the lovable small dog (Joy) and a pesky Heron. Out on a fishing trip, Joy tries not to rock his master’s boat while defending it from the worm-stealing bird. However, after spotting the heron is only trying to feed its hungry and fussy chicks, Joy comes around gives away the whole pot of worms. And in the spirit of Chinese New Year, the heron then reciprocates the gesture of kindness.
The film was directed by Passion’s directors Kyra & Constantin, internationally loved for their madcap ‘Rollin’ Wild’ films, and commissioned by 180 China to coincide with 2018’s Year of the Dog.
Kyra and Constantin have crafted a beautiful story for Chinese retailer JD.com. Kyra and Constantin developed the existing character of Joy, the brand’s logo, into an adorable tale of a dog, a heron and a can of worms.
