Uploaded November 2024 | Updated September 2026, 2 weeks ago

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In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting and converting users. Tune in for a discussion on common UX mistakes - like carousels - and how heatmaps can be a valuable tool for understanding user behavior and optimizing web pages for better engagement and conversion rates.

Resources:
Episode transcript → https://goo.gle/sotr086-transcript
Transcript in Japanese by Rio → https://goo.gle/3OOrWpx
Rio on X/Twitter → https://goo.gle/4eAOjJz
Rio on LinkedIn → https://goo.gle/3OnaHuY

Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast #UXR #UserExperience #SEO

Speakers: Lizzi Sassman, John Mueller, Rio Ichikawa
Products Mentioned: Search Console - General