Uploaded February 2025 | Updated September 2026, 2 weeks ago

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Google Public Alerts Partner Interest Form → https://goo.gle/3WM52Do
Get started with Google Public Alerts → https://goo.gle/49PS2lN
The Common Alerting Protocol (CAP) introduction → https://goo.gle/3DlL7o0

This lightning talk is for authorities who manage and disseminate emergency alerts, such as those about floods, storms, or power outages. Learn how to help people stay safe during emergencies by maximizing the reach of your alerts on Google Search. This session covers how to increase the reach of emergency alerts on Google Search by enhancing Common Alerting Protocol (CAP) feeds. Join us as we cover practical steps you can take to ensure your alerts are displayed to the right users at the right time on Google Search.

More resources:
CAP implementation → https://goo.gle/4h4i4Ej
Google Public Alerts documentation → https://goo.gle/41FXV2P
Event code → https://goo.gle/oasis-event
Language code ISO 639 → https://goo.gle/4fpaZgh
Region code ISO 3166-1 Alpha 2 format → https://goo.gle/3ZPSKdQ
SEO starter guide → https://goo.gle/4fpc8Ew

Watch more Search Central Lightning Talk → https://goo.gle/lightning-talks
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral

#GoogleSearch #SEO

Speakers: Stephanie Rees, Cherry Prommawin
Products Mentioned: Public Alerts