Uploaded September 2026 | Updated September 2026, 2 hours ago
They’ve won Olympic medals. Broken world records. Reached the highest levels of their sports.
But this story isn’t about that.
A different kind of strong is about the strength that comes with becoming a parent. The strength to carry. To comfort. To adapt. To keep moving — even when the plan changes.
For this film, we brought together seven remarkable athletes and their families: Olympic swimming champion Sarah Sjöström, alpine skiing champions Anja Pärson and Maria Pietilä Holmner, cross-country skiing champions Charlotte Kalla and Anna Haag, freeride champion Jackie Paaso, trail runner and ski mountaineer Emelie Forsberg, and multisport and swimrun champion Kristin Larsson.
They know what it means to push themselves. But parenthood has introduced them to another kind of challenge — and another kind of strength.
Together with their families, they spent time outdoors doing what they love: walking, running, riding, exploring and simply being together.
Because life with kids rarely goes exactly as planned. The weather changes. Someone gets tired. The route takes a little longer than expected. And somehow, those are often the moments you remember.
At Thule, we believe an active life doesn’t stop when you become a parent. It changes. Our products are designed to help families keep moving, exploring and experiencing the outdoors together — through changing weather, changing plans and all the adventures still to come.
This is A different kind of strong.
Discover the full story and meet the athletes and families behind the campaign:
thule.com/global/articles/guides/a-different-kind-of-strong
They’ve won Olympic medals. Broken world records. Reached the highest levels of their sports.
But this story isn’t about that.
A different kind of strong is about the strength that comes with becoming a parent. The strength to carry. To comfort. To adapt. To keep moving — even when the plan changes.
For this film, we brought together seven remarkable athletes and their families: Olympic swimming champion Sarah Sjöström, alpine skiing champions Anja Pärson and Maria Pietilä Holmner, cross-country skiing champions Charlotte Kalla and Anna Haag, freeride champion Jackie Paaso, trail runner and ski mountaineer Emelie Forsberg, and multisport and swimrun champion Kristin Larsson.
They know what it means to push themselves. But parenthood has introduced them to another kind of challenge — and another kind of strength.
Together with their families, they spent time outdoors doing what they love: walking, running, riding, exploring and simply being together.
Because life with kids rarely goes exactly as planned. The weather changes. Someone gets tired. The route takes a little longer than expected. And somehow, those are often the moments you remember.
At Thule, we believe an active life doesn’t stop when you become a parent. It changes. Our products are designed to help families keep moving, exploring and experiencing the outdoors together — through changing weather, changing plans and all the adventures still to come.
This is A different kind of strong.
Discover the full story and meet the athletes and families behind the campaign:
thule.com/global/articles/guides/a-different-kind-of-strong
