Uploaded March 2026 | Updated September 2026, 19 hours ago
In this powerful snapshot, philosopher and climate activist Rupert Read distills the Climate Majority Project's theory of change into its essential framework: Action, Awareness, Acceptance, and Adaptation Action. He explains how people move from waking up to the scale of the climate crisis, through the difficult emotional work of accepting a painful reality, and into meaningful collective action — building local food resilience, water resilience, and community emergency preparedness. Crucially, Rupert shows how action feeds back into a new kind of awareness: the empowering realisation that you are not alone and that there is something real you can do. This virtuous circle is at the heart of what the Climate Majority Project is working to create. For the full-length talk — including deeper exploration of each stage and how this movement-building strategy works in practice — click the URL shown at the bottom of this video's screen.
In this powerful snapshot, philosopher and climate activist Rupert Read distills the Climate Majority Project's theory of change into its essential framework: Action, Awareness, Acceptance, and Adaptation Action. He explains how people move from waking up to the scale of the climate crisis, through the difficult emotional work of accepting a painful reality, and into meaningful collective action — building local food resilience, water resilience, and community emergency preparedness. Crucially, Rupert shows how action feeds back into a new kind of awareness: the empowering realisation that you are not alone and that there is something real you can do. This virtuous circle is at the heart of what the Climate Majority Project is working to create. For the full-length talk — including deeper exploration of each stage and how this movement-building strategy works in practice — click the URL shown at the bottom of this video's screen.
