Uploaded February 2026 | Updated September 2026, 3 weeks ago
Stop acting like a handyman and start selling like a pro. When a prospect says "you're too expensive," most contractors panic and start discounting their own worth. In this episode, Tom Reber breaks down the 5 exact lines you need to stay in control, maintain your certainty, and lead the conversation without caving on your price. If you want to stop stealing from your family and start earning what you’re worth, you need to master these responses.
Ready to stop living "just over broke"?
============================================================
Grab The Contractor's Code to Cracking $1M free course.
Click Here for Your FREE Access: thecontractorfight.com/code
============================================================
Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses.
The Contractor Fight is the ultimate resource for becoming an uncommon contractor!
Pick a fight with mediocrity. Live Unafraid.
#contractorbusiness #contractors #bluecollar #trades
Stop acting like a handyman and start selling like a pro. When a prospect says "you're too expensive," most contractors panic and start discounting their own worth. In this episode, Tom Reber breaks down the 5 exact lines you need to stay in control, maintain your certainty, and lead the conversation without caving on your price. If you want to stop stealing from your family and start earning what you’re worth, you need to master these responses.
Ready to stop living "just over broke"?
============================================================
Grab The Contractor's Code to Cracking $1M free course.
Click Here for Your FREE Access: thecontractorfight.com/code
============================================================
Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses.
The Contractor Fight is the ultimate resource for becoming an uncommon contractor!
Pick a fight with mediocrity. Live Unafraid.
#contractorbusiness #contractors #bluecollar #trades
