372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself @6FigureCreative

Uploaded July 2025 | Updated September 2026, 1 hour ago

Hard to explain. Not specific enough. Too wide an audience.

Freelancers kinda suck at crafting offers.

Even the good ones.

Especially the good ones.

If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it…

You're probably doing this wrong.

We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you do…

How are your clients gonna know?

Congratulations, you just killed the sale with confusion.

In this week’s episode, I bring on our Clients by Design coach Stephen Hutson to break down the five pieces every great offer needs.

We show you:
Why your Franken-service is repelling clients
How to instantly raise your rates without changing your service
The one litmus test to see if your offer actually makes sense

Crafting a great offer is both an art and a science, and it’s one of the first steps to building a Client Acquisition Machine.

Get this right, and great clients will instantly know what you do, why you’re worth the price, and how to say “hell yes.”

Get this wrong, and you’ll keep selling the what… while they walk away confused about the why.

For full show notes, visit 6figurecreative.com/372

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$289: How To Create A 2024 Plan For Your Business (That Youll ACTUALLY Use) Ive just returned from my year-end planning retreat in Chattanooga, TN, and DAMN it was awesome. This is only my 3rd year doing this and considering I started my freelance journey back in 2009, I discovered this secret WAY too late... Planning is the secret sauce to having your best year ever (which 2023 was for my businesses). But heres the kicker – it doesnt have to be a mind-boggling, complex ordeal. A stupidly simple plan that you actually use is worth its weight in gold compared to some over-the-top, convoluted plan that just gathers dust. Let me share a little secret with you. I tend to be the king of overcomplication. Id plan so intensely that Id lose sight of the actual execution. But I learned my lesson, and now Im all about finding that sweet spot in planning – the perfect balance. As entrepreneurs, if were just meandering through life without a plan, were like driftwood caught in someone elses current. We get pulled INTO other peoples plans, and thats not where we want to be. In the world of freelancing, hanging out with that person with the plan often means working for an agency at a fraction of the price theyre charging their big-shot clients. You become the outsourced work, not the mastermind behind the project. Thats probably not the dream youre chasing. So, whats the alternative? Were going to craft our annual plan. This plan is going to be your North Star, your guiding light, pointing you in a direction thats infinitely better than aimlessly drifting along. Were going to be intentional in our pursuits, not aimless wanderers. Thats the goal here, and its a goal worth pursuing with all your freelance might. So, lets create a plan thatll help 2024 be your best year ever, because remember... if you dont have a plan, youll end up in someone elses plan. For full show notes, visit https://6figurecreative.com/289$

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