#218: How To Use Social Media To Start ATTRACTING Clients

Uploaded September 2022 | Updated September 2026, 1 hour ago

The most difficult part of freelancing is attracting high-quality clients to you (especially early in your career).

Most people resort to two main "desperation tactics" when their schedules thin out...

Desperation Tactic 1: They start sending cold emails/DMs to people who don't have any idea who they are.

Desperation Tactic 2: They start publishing desperate-looking "hire me" posts on their socials. Things like "50% off THIS MONTH ONLY. HMU".

While they're chasing leads down like a starving troglodyte desperately hunting for food, there's a better way to market your business as a creative.

So what's the better way? That's what Chris Smith—our guest this week—wrote the book on...

While the book is called "The Conversion Code", the tagline says it all: "Stop chasing leads and start attracting clients".

No one wants to be "hunted", but most people want to be attracted to something/someone.

In this episode, Chris breaks down how to use social media to start attracting more clients instead of resorting to desperation tactics.

For full show notes, visit 6figurecreative.com/218

#218: How To Use Social Media To Start ATTRACTING Clients | With Chris Smith

6 Ways To Get More Clients In An EXTREMELY Competitive Industry

$289: How To Create A 2024 Plan For Your Business (That Youll ACTUALLY Use) Ive just returned from my year-end planning retreat in Chattanooga, TN, and DAMN it was awesome. This is only my 3rd year doing this and considering I started my freelance journey back in 2009, I discovered this secret WAY too late... Planning is the secret sauce to having your best year ever (which 2023 was for my businesses). But heres the kicker – it doesnt have to be a mind-boggling, complex ordeal. A stupidly simple plan that you actually use is worth its weight in gold compared to some over-the-top, convoluted plan that just gathers dust. Let me share a little secret with you. I tend to be the king of overcomplication. Id plan so intensely that Id lose sight of the actual execution. But I learned my lesson, and now Im all about finding that sweet spot in planning – the perfect balance. As entrepreneurs, if were just meandering through life without a plan, were like driftwood caught in someone elses current. We get pulled INTO other peoples plans, and thats not where we want to be. In the world of freelancing, hanging out with that person with the plan often means working for an agency at a fraction of the price theyre charging their big-shot clients. You become the outsourced work, not the mastermind behind the project. Thats probably not the dream youre chasing. So, whats the alternative? Were going to craft our annual plan. This plan is going to be your North Star, your guiding light, pointing you in a direction thats infinitely better than aimlessly drifting along. Were going to be intentional in our pursuits, not aimless wanderers. Thats the goal here, and its a goal worth pursuing with all your freelance might. So, lets create a plan thatll help 2024 be your best year ever, because remember... if you dont have a plan, youll end up in someone elses plan. For full show notes, visit https://6figurecreative.com/289$

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