Uploaded May 2015 | Updated September 2026, 6 hours ago
The first in a series chronicling a glimpse into the day-in-the-life-of a key figure in the running and endurance world, we kick it off with a feature on Brett Rivers.
Brett is a 33 year old Mill Valley resident as well as an accomplished ultra runner who after much careful deliberation, decided to forego a "safe" 9-to-5 career in the tech world to opening up his own business when he opened the San Francisco Running Company a couple of years back. Through curated selection of shoes/apparel, branding their own merchandise and rallying the community of Mill Valley, SFRC grew into a globally recognized business and is a must-stop for any athlete passing through the Bay Area.
Follow Brett on a typical day at work while hearing his thoughts on entrepreneurship, family and love.
This is 15 Hours with Brett Rivers.
San Francisco Running Company:
Facebook: facebook.com/SanFranciscoRunningCompany
Instagram: @SFRunCo
Twitter: @SFRunCo
The first in a series chronicling a glimpse into the day-in-the-life-of a key figure in the running and endurance world, we kick it off with a feature on Brett Rivers.
Brett is a 33 year old Mill Valley resident as well as an accomplished ultra runner who after much careful deliberation, decided to forego a "safe" 9-to-5 career in the tech world to opening up his own business when he opened the San Francisco Running Company a couple of years back. Through curated selection of shoes/apparel, branding their own merchandise and rallying the community of Mill Valley, SFRC grew into a globally recognized business and is a must-stop for any athlete passing through the Bay Area.
Follow Brett on a typical day at work while hearing his thoughts on entrepreneurship, family and love.
This is 15 Hours with Brett Rivers.
San Francisco Running Company:
Facebook: facebook.com/SanFranciscoRunningCompany
Instagram: @SFRunCo
Twitter: @SFRunCo
