Uploaded April 2026 | Updated September 2026, 2 weeks ago
A two-person farm grossing $158,500 in eight weeks — with no buildings, no cooler, and no delivery route.
Megan Neubauer runs Pure Land Farm in McKinney, Texas with her dad. They switched from a year-round market garden (peak revenue: under $50K) to a 100% pick-your-own model...and haven't looked back.
This is my third interview with Megan. The numbers have climbed every time.
The financials (all from Megan):
👉 $158,500 gross revenue — 8-week season, ~30 open pick days
👉 $110,000 from produce and flowers (customers harvest it themselves)
👉 $44,000 from admission (season passes + $5 day tickets)
👉 $46,500 total expenses (amendments, part-time staff, transaction fees, insurance)
👉 $112,000 profit — split 50/50 between Megan and her dad
👉 $50,000 each in take-home pay
The customer engine:
👉 750 season pass holders — up from 100 in year one
👉 ~250 core repeat customers generate the bulk of revenue
👉 Average customer spend: ~$40 on produce + $5 admission
👉 She texts season pass holders personally through a CRM — crop updates, not sales pitches
What we cover:
👉 How the pick-your-own model eliminates harvest, wash-pack, storage, and transport
👉 Why she took her first price increase in 9 years (15% — zero complaints)
👉 The season pass tier system (weekday vs. anytime, $25–$55)
👉 Insurance reality: $198/year rider, 40,000+ visitors, zero incidents
👉 Why she's NOT expanding — and still targeting $200K gross
👉 What 5–6 crops you'd need to start a U-pick in year one
👉 The physical reality: "15 years of market farming is about what one body should do"
👉 Why she says "we've won it" — and what that actually means
Check out!
👉 Megan's Book: Pick Your Own Farming by Megan Neubauer (Acres USA)
purelandorganic.com/book
👉 Online course + monthly live calls: purelandorganic.com
👉 Instagram/Facebook: @PureLandFarm
👉 TikTok: @PurelyInform
This is Part 3 of the Megan Neubauer series on the podcast. Previous episodes linked below.
First interview: youtu.be/2UlZUY-8LV0
Second Interview: youtu.be/pvezBpG1pqU
🎥 Subscribe for more content on sustainable farming, market farming tips, and business insights! 🌿
🛒 Get time and labor-saving farm tools at shop.moderngrower.co
Follow Modern Grower:
➡️ Instagram: instagram.com/moderngrowerpro
➡️ Instagram: instagram.com/moderngrowerco
Listen to other podcasts on the Modern Grower Podcast Network:
🔊 Carrot Cashflow: bit.ly/carrotcashflow
🔊 Farm Small Farm Smart: bit.ly/farmsmallfarmsmart
🔊 Farm Small Farm Smart Daily: bit.ly/farmsmallfarmsmartdaily
🔊The Growing Microgreens Podcast: bit.ly/thegrowingmicrogreenspodcast
📖 Check out Diego's book Sell Everything You Grow on Amazon: amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF
00:00 Preseason Farm Prep
01:41 Seasonal Pick Your Own Model
04:18 Budgeting Seasonal Income
07:02 Revenue Breakdown Numbers
09:44 Boosting Yields Not Acres
16:11 Season Pass Bottlenecks
18:15 Building a Local Customer Base
25:08 Start Small Crop Planning
28:55 Season Passes for Beginners
32:35 Flowers as Easy Upsell
35:32 Insurance Permits Liability
41:34 New Farmer Mistakes Data
43:53 Tools Apps and Systems
45:03 Texting Customers Fast
47:06 Six Star Follow Ups
49:54 Pick Updates Everywhere
51:16 Farm Work Reality Check
54:25 Worst Chores On Farm
56:05 Aging And Longevity
01:00:31 Heat And Motivation
01:02:56 Winning Without Expanding
01:05:27 Why Build A Course
01:09:38 Traits For Success
01:11:59 Work Split And Systems
01:14:54 Biggest Profit Levers
01:18:24 Start Cheap Start Story
01:23:48 Managing Picks And Gaps
01:25:48 Final Resources And Links
**** Modern Grower and Diego Footer participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
A two-person farm grossing $158,500 in eight weeks — with no buildings, no cooler, and no delivery route.
Megan Neubauer runs Pure Land Farm in McKinney, Texas with her dad. They switched from a year-round market garden (peak revenue: under $50K) to a 100% pick-your-own model...and haven't looked back.
This is my third interview with Megan. The numbers have climbed every time.
The financials (all from Megan):
👉 $158,500 gross revenue — 8-week season, ~30 open pick days
👉 $110,000 from produce and flowers (customers harvest it themselves)
👉 $44,000 from admission (season passes + $5 day tickets)
👉 $46,500 total expenses (amendments, part-time staff, transaction fees, insurance)
👉 $112,000 profit — split 50/50 between Megan and her dad
👉 $50,000 each in take-home pay
The customer engine:
👉 750 season pass holders — up from 100 in year one
👉 ~250 core repeat customers generate the bulk of revenue
👉 Average customer spend: ~$40 on produce + $5 admission
👉 She texts season pass holders personally through a CRM — crop updates, not sales pitches
What we cover:
👉 How the pick-your-own model eliminates harvest, wash-pack, storage, and transport
👉 Why she took her first price increase in 9 years (15% — zero complaints)
👉 The season pass tier system (weekday vs. anytime, $25–$55)
👉 Insurance reality: $198/year rider, 40,000+ visitors, zero incidents
👉 Why she's NOT expanding — and still targeting $200K gross
👉 What 5–6 crops you'd need to start a U-pick in year one
👉 The physical reality: "15 years of market farming is about what one body should do"
👉 Why she says "we've won it" — and what that actually means
Check out!
👉 Megan's Book: Pick Your Own Farming by Megan Neubauer (Acres USA)
purelandorganic.com/book
👉 Online course + monthly live calls: purelandorganic.com
👉 Instagram/Facebook: @PureLandFarm
👉 TikTok: @PurelyInform
This is Part 3 of the Megan Neubauer series on the podcast. Previous episodes linked below.
First interview: youtu.be/2UlZUY-8LV0
Second Interview: youtu.be/pvezBpG1pqU
🎥 Subscribe for more content on sustainable farming, market farming tips, and business insights! 🌿
🛒 Get time and labor-saving farm tools at shop.moderngrower.co
Follow Modern Grower:
➡️ Instagram: instagram.com/moderngrowerpro
➡️ Instagram: instagram.com/moderngrowerco
Listen to other podcasts on the Modern Grower Podcast Network:
🔊 Carrot Cashflow: bit.ly/carrotcashflow
🔊 Farm Small Farm Smart: bit.ly/farmsmallfarmsmart
🔊 Farm Small Farm Smart Daily: bit.ly/farmsmallfarmsmartdaily
🔊The Growing Microgreens Podcast: bit.ly/thegrowingmicrogreenspodcast
📖 Check out Diego's book Sell Everything You Grow on Amazon: amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF
00:00 Preseason Farm Prep
01:41 Seasonal Pick Your Own Model
04:18 Budgeting Seasonal Income
07:02 Revenue Breakdown Numbers
09:44 Boosting Yields Not Acres
16:11 Season Pass Bottlenecks
18:15 Building a Local Customer Base
25:08 Start Small Crop Planning
28:55 Season Passes for Beginners
32:35 Flowers as Easy Upsell
35:32 Insurance Permits Liability
41:34 New Farmer Mistakes Data
43:53 Tools Apps and Systems
45:03 Texting Customers Fast
47:06 Six Star Follow Ups
49:54 Pick Updates Everywhere
51:16 Farm Work Reality Check
54:25 Worst Chores On Farm
56:05 Aging And Longevity
01:00:31 Heat And Motivation
01:02:56 Winning Without Expanding
01:05:27 Why Build A Course
01:09:38 Traits For Success
01:11:59 Work Split And Systems
01:14:54 Biggest Profit Levers
01:18:24 Start Cheap Start Story
01:23:48 Managing Picks And Gaps
01:25:48 Final Resources And Links
**** Modern Grower and Diego Footer participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
