10,000 Users in 2 Months: Why This Food App Works @FarmLearningTim
10,000 Users in 2 Months: Why This Food App Works  @FarmLearningTim
Uploaded August 2026 | Updated September 2026, 3 days ago
Looking for a local produce app in Australia? Inca Berry connects people wanting to buy, sell and swap small farm and homegrown fruit, vegetables, seeds and other produce directly.

With 10,000 users just over two months after launch at the time of filming, one of the biggest opportunities may be how many people are looking for local food compared with how few are actually listing produce.

Filmed at Randwick Stables Community Garden near Fremantle in Western Australia, I meet Brehoni, the creator of Inca Berry, to look at how the platform works and the problem it is trying to solve.

Many backyard gardeners know the problem: you plant a tray of seedlings, everything becomes ready at once, your family can only eat so much and the surplus eventually ends up in the compost.

Inca Berry creates another option.

People can use the platform to find local growers, list surplus produce, buy directly from producers or swap food within their area. Listings can also provide information about how produce has been grown, including whether it is spray-free, non-organic or certified organic.

We also look at a potentially important opportunity for small and medium growers. At the time of filming, Brehoni estimates that only about 5% of users had produce listed while a much larger proportion were using the platform looking for local produce.

That raises an interesting question for farmers and small growers: could direct local marketplaces create another sales channel for ethically grown food while helping consumers connect directly with the people producing it?

The conversation also explores heritage fruit and vegetable varieties, seeds and plants, community gardens, seasonal eating, direct-to-consumer agriculture and preserving knowledge about exactly what varieties we grow and eat.

For anyone searching for a local produce marketplace in Australia, ways to sell homegrown produce, farm gate sales, direct-to-consumer farming, backyard food swaps, local organic or spray-free produce, heritage seeds, community food systems or alternatives to supermarket produce, this is a practical look at how one emerging system is attempting to connect growers directly with buyers.

Watch next on Farm Learning:
Small farm and rural property management
Farm gate sales and alternative farm income
Regenerative agriculture and local food systems
Soil biology and biological growing systems

If you enjoy practical conversations about farming, land, food and rural systems, subscribe to Farm Learning with Tim Thompson.

If you grow surplus produce, tell us in the comments what normally happens to it — and whether a marketplace like this would make you more likely to sell or share it locally.

Share this video with a farmer, grower, landholder or gardener who regularly has more produce than they can use.

Details

Location: Randwick Stables Community Garden, Fremantle area, Western Australia
Guest: Brehoni, creator of Inca Berry
Featured system: Inca Berry local produce marketplace https://incaberry.app/
Focus: Local produce sales, food swapping, backyard food waste, direct-to-consumer sales and heritage varieties
Availability discussed: Australia-wide at the time of filming
Production support: This video was made possible by RegenWA through funding from the Western Australian Government's State NRM program.
regenwa.com/projects/make-your-hectare-count-empowering-peri-urban-landholders-to-practice-regeneration

#LocalProduce #SmallFarm #LocalFood #FarmGateSales #FarmLearning

4. Chapters / Timestamps

00:00 Why Backyard Produce Gets Wasted
00:23 A Better Way to Share Local Food
01:41 Connecting Local Growers With Buyers
03:00 Free App and 10,000 Early Users
03:27 Finding Local Growers Near You
04:29 Organic, Spray-Free and Trust Ratings
05:34 Can Local Produce Cost Less?
06:02 Why It Is Called Inca Berry
07:03 What You Can Buy, Sell and Swap
09:05 Preserving Heritage Fruit, Veg and Seeds
11:23 How the Free App Supports Itself
13:11 5% Listing — Where Are the Growers?
14:11 Direct Sales and Small Farm Opportunity
14:41 Australia-Wide and Future Global Plans
16:25 Randwick Stables Community Garden
17:02 RegenWA and WA Government Support
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10,000 Users in 2 Months: Why This Food App Works

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