Uploaded December 2025 | Updated September 2026, 2 weeks ago
Zales introduces “It’s Actually For Me,” a holiday activation that taps into the all-too-familiar feeling of wanting to keep a great gift for yourself. Created in partnership with Anomaly, the campaign gives gifters a playful way to make sure their jewelry stays with them, even after gifting, by creating a cheeky print-at-home contract to slip in each gif. Full story on Reel 360 News.
Zales introduces “It’s Actually For Me,” a holiday activation that taps into the all-too-familiar feeling of wanting to keep a great gift for yourself. Created in partnership with Anomaly, the campaign gives gifters a playful way to make sure their jewelry stays with them, even after gifting, by creating a cheeky print-at-home contract to slip in each gif. Full story on Reel 360 News.










