Uploaded September 2025 | Updated September 2026, 2 weeks ago
Thirty years after the milk mustache first became a pop culture phenomenon, the California Milk Processor Board (CMPB) is reimagining its iconic “Got Milk?” campaign for a new generation.
This time, the faces under the mustache aren’t Hollywood stars or sports icons. They’re everyday Californians, the teachers, small-business owners, athletes, and artists who embody the pride, diversity, and resilience of the state.
Thirty years after the milk mustache first became a pop culture phenomenon, the California Milk Processor Board (CMPB) is reimagining its iconic “Got Milk?” campaign for a new generation.
This time, the faces under the mustache aren’t Hollywood stars or sports icons. They’re everyday Californians, the teachers, small-business owners, athletes, and artists who embody the pride, diversity, and resilience of the state.
