Uploaded July 2025 | Updated September 2026, 2 weeks ago

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Titled “Don’t Overthink It,” the charming, comedic campaign comes to life through the distinct lenses of Institute directors Jackie van Beek and Blaise Cepis. The project spans five laugh-out-loud yet oddly comforting spots that spotlight everyday people spiraling through hilariously relatable internal monologues—until Instacart swoops in to simplify their lives. Full story on Reel 360 News