Uploaded August 2026 | Updated September 2026, 2 weeks ago
In this interview from the AWS Marketplace Series, Zahir Gadiwan, partner solution engineering leader of cloud service providers at Snowflake, joins theCUBE's John Furrier to discuss why AWS Marketplace is becoming a strategic route for enterprises to buy and scale governed AI on Snowflake. Gadiwan explains that the real challenge in enterprise AI isn't finding a better model — it's aligning trusted data, governance and scalable infrastructure into one operating model. He details how AWS supplies global scale and services like Bedrock while Snowflake unifies structured, semi-structured and unstructured data with security built in, noting that Snowflake was born natively on AWS and more than 70% of its 12,000-plus joint customers run there. Gadiwan points to Toyota Motor Europe, where Snowflake Cortex helped planners cut through more than 100 fragmented systems to reach 87% business accuracy with full transparency into the reasoning behind each answer.
Key themes include how AWS Marketplace removes procurement friction and accelerates discovery, letting customers launch a 30-day free trial with up to $400 in usage credits directly from the AWS console before advancing to private offers and enterprise license agreements. Gadiwan reveals this motion has driven more than $2.6 billion in AWS Marketplace transaction value for Snowflake in 2025, including multiple deals exceeding $100 million and thousands of co-sell opportunities. He also walks through a live demo showing how Iceberg tables on Amazon S3, governed through AWS Glue and Snowflake's Horizon Catalog, feed Cortex Analyst and Cortex Agents to power both Snowflake Copilot and Amazon Q — eliminating data movement while extending governed insights across the AWS ecosystem. Citing Warner Music Group's shift to a governed analytics layer that cut data copies and compute costs, Gadiwan provides a roadmap for how enterprises can pair marketplace-driven procurement with interoperable architecture to move from raw data to trusted, agentic insight at scale.
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00:00 - Intro
00:04 - Title: "Exploring Innovations and Success: A Journey with AWS-Snowflake and Industry Insights
04:00 - Harnessing Global Infrastructure: Advantages of AWS Marketplace and Interoperability
07:47 - Streamlining Architecture and Workflow
11:18 - Exploring User Interfaces: A Journey from Present to Future
15:43 - Strategic Growth and Innovation
#theCUBE #AWSMarketplaceSeries #theCUBEresearch #Snowflake #AWS #EnterpriseAI
In this interview from the AWS Marketplace Series, Zahir Gadiwan, partner solution engineering leader of cloud service providers at Snowflake, joins theCUBE's John Furrier to discuss why AWS Marketplace is becoming a strategic route for enterprises to buy and scale governed AI on Snowflake. Gadiwan explains that the real challenge in enterprise AI isn't finding a better model — it's aligning trusted data, governance and scalable infrastructure into one operating model. He details how AWS supplies global scale and services like Bedrock while Snowflake unifies structured, semi-structured and unstructured data with security built in, noting that Snowflake was born natively on AWS and more than 70% of its 12,000-plus joint customers run there. Gadiwan points to Toyota Motor Europe, where Snowflake Cortex helped planners cut through more than 100 fragmented systems to reach 87% business accuracy with full transparency into the reasoning behind each answer.
Key themes include how AWS Marketplace removes procurement friction and accelerates discovery, letting customers launch a 30-day free trial with up to $400 in usage credits directly from the AWS console before advancing to private offers and enterprise license agreements. Gadiwan reveals this motion has driven more than $2.6 billion in AWS Marketplace transaction value for Snowflake in 2025, including multiple deals exceeding $100 million and thousands of co-sell opportunities. He also walks through a live demo showing how Iceberg tables on Amazon S3, governed through AWS Glue and Snowflake's Horizon Catalog, feed Cortex Analyst and Cortex Agents to power both Snowflake Copilot and Amazon Q — eliminating data movement while extending governed insights across the AWS ecosystem. Citing Warner Music Group's shift to a governed analytics layer that cut data copies and compute costs, Gadiwan provides a roadmap for how enterprises can pair marketplace-driven procurement with interoperable architecture to move from raw data to trusted, agentic insight at scale.
Find more SiliconANGLE news and analysis siliconangle.com
Follow theCUBE's wall-to-wall event coverage siliconangle.com/events
Learn about the latest theCUBE events thecube.net
00:00 - Intro
00:04 - Title: "Exploring Innovations and Success: A Journey with AWS-Snowflake and Industry Insights
04:00 - Harnessing Global Infrastructure: Advantages of AWS Marketplace and Interoperability
07:47 - Streamlining Architecture and Workflow
11:18 - Exploring User Interfaces: A Journey from Present to Future
15:43 - Strategic Growth and Innovation
#theCUBE #AWSMarketplaceSeries #theCUBEresearch #Snowflake #AWS #EnterpriseAI
