Uploaded August 2026 | Updated September 2026, 2 weeks ago
In this interview from theCUBE + NYSE Wired: Business Transformation Edge, Jon Cochrane, chief financial officer of Maxio, joins theCUBE's John Furrier to discuss how finance leaders are becoming AI-native operators rather than back-office functions. Cochrane, a former Maxio customer turned executive, explains how the company helps B2B software companies manage the full quote-to-cash cycle. He details the growing complexity CFOs face as pricing models fragment across subscriptions, usage-based billing and AI token wallets, and why building agility across all three has become a competitive necessity rather than a nice-to-have.
The conversation also explores why revenue remains the ultimate truth-teller amid a surge of forward-looking metrics like ARR and CARR, and how CFOs must maintain a clear bridge between the two when speaking with investors. Cochrane breaks down the mindset shift required for real-time decision-making, noting that finance teams must now operate at the speed of the business rather than the speed of monthly close cycles. He touches on layering agentic workflows into repetitive finance tasks and describes how his own team is embedding itself into sales, marketing and account management conversations. From rethinking legacy accounting workflows to helping customers unlock monetization opportunities they couldn't access before, Cochrane outlines how the modern CFO is becoming a front-office growth partner rather than a back-office cost center.
Find more SiliconANGLE news and analysis siliconangle.com
Follow theCUBE's wall-to-wall event coverage siliconangle.com/events
Learn about the latest theCUBE events thecube.net
00:00 - Maxio and Modern Markets: Technology, Services, and Experience
02:23 - Strategic Financial Leadership in the AI Era
04:53 - Adaptive Monetization and Insights for the AI-Driven CFO
07:55 - Transforming Finance: A Journey from Market Needs to Strategic Leadership
#theCUBE #BusinessTransformationEdge #theCUBEresearch #NYSEWired #Maxio #AI #CFO
In this interview from theCUBE + NYSE Wired: Business Transformation Edge, Jon Cochrane, chief financial officer of Maxio, joins theCUBE's John Furrier to discuss how finance leaders are becoming AI-native operators rather than back-office functions. Cochrane, a former Maxio customer turned executive, explains how the company helps B2B software companies manage the full quote-to-cash cycle. He details the growing complexity CFOs face as pricing models fragment across subscriptions, usage-based billing and AI token wallets, and why building agility across all three has become a competitive necessity rather than a nice-to-have.
The conversation also explores why revenue remains the ultimate truth-teller amid a surge of forward-looking metrics like ARR and CARR, and how CFOs must maintain a clear bridge between the two when speaking with investors. Cochrane breaks down the mindset shift required for real-time decision-making, noting that finance teams must now operate at the speed of the business rather than the speed of monthly close cycles. He touches on layering agentic workflows into repetitive finance tasks and describes how his own team is embedding itself into sales, marketing and account management conversations. From rethinking legacy accounting workflows to helping customers unlock monetization opportunities they couldn't access before, Cochrane outlines how the modern CFO is becoming a front-office growth partner rather than a back-office cost center.
Find more SiliconANGLE news and analysis siliconangle.com
Follow theCUBE's wall-to-wall event coverage siliconangle.com/events
Learn about the latest theCUBE events thecube.net
00:00 - Maxio and Modern Markets: Technology, Services, and Experience
02:23 - Strategic Financial Leadership in the AI Era
04:53 - Adaptive Monetization and Insights for the AI-Driven CFO
07:55 - Transforming Finance: A Journey from Market Needs to Strategic Leadership
#theCUBE #BusinessTransformationEdge #theCUBEresearch #NYSEWired #Maxio #AI #CFO
