Uploaded August 2025 | Updated September 2026, 3 weeks ago

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Struggling to grow on Instagram, TikTok or Youtube? DESPITE posting consistently and doing everything "right"? You’re not alone… and you’re not broken. The truth is, most social media “strategies” in 2025 are just content calendars with no real conversion plan behind them.

In this episode, I’m walking you through the exact strategy I use to sell $400K+ in digital products - including how to build a content plan that will increase your reach and brings in actual sales (even with a small following).

We’ll cover:
⚡ Why your current content strategy isn’t working
⚡ The 4 core layers of a modern content plan
⚡ My step-by-step method to map content to your goals
⚡ What to STOP doing in 2025 if you want to actually grow

Whether you’re a freelancer, creator, or coach—this episode is your roadmap to consistent clients and clear strategy.

xx
Ellen

💻 //LINKS//

The Social CEO Toolbox - including my AI Content Coach ✨ SAVE $100:
ellenmackenzie.com/offers/F449g2tE/checkout?coupon_code=EARLYBIRD

Buy the book: https://www.amazon.com.au/dp/0473664798

📲 //FOLLOW ME//
IG: instagram.com/ellenmackenziee

TikTok: tiktok.com/@ellenmackenzieee

🎁 //FREE GUIDE//
ellenmackenzie.com/freebie

👩‍💻 Work with me: ellenmackenzie.com

📧 Sponsor: team@dishingupdigital.com

DISCLAIMER: This episode is not sponsored.