Uploaded December 2025 | Updated September 2026, 3 weeks ago
Transparent, juicy, and zero gatekeeping—today I’m breaking down exactly how I made $270,000 NZD in 2025 across my digital products, brand sponsorships, client work, and more. But here’s the twist: I made the same amount as last year… working way less and loving my business more than ever.
This isn’t just a numbers episode—it’s the real story behind the pivots, risks, burnout, boundaries, and breakthroughs that shaped my most aligned (and surprising!) business year yet.
If you’re a freelancer, service provider, or digital creator wanting to build a freedom-first business without sacrificing income—this episode is your permission slip AND your game plan. Let’s get into the data, the decisions, and the energetic shifts that changed everything.
⏰ TIMESTAMPS
0:00 — Welcome to the 2025 Income Report
1:28 — Total Income Breakdown (What I Made & From Where)
2:55 — Digital Product Revenue Breakdown
4:30 — Quarter 1: Burnout, Reset & Big Decisions
10:20 — Quarter 2: Buying Out YouTube, New Coach & Engagement Bubble
13:12 — Sponsor: How I Use Rella to Run My Business
14:15 — Quarter 3: Brand Collabs, Mastermind Creation & Summit Results
18:10 — Quarter 4: Momentum, Compounding Revenue & Consistency
23:20 — Mackenzie Studios: Second Business
25:45 — Final Reflections, CEO Lessons & 2026 Energy
💕 Thank You to Rella for Sponsoring the Podcast
Use code ELLEN for 10% off your subscription:
👉 getrella.com/?via=ellen
xx
Ellen
________________________________________________________________
🔗 //LINKS (ad affiliates) //
Mic: geni.us/3qtsX
Camera: geni.us/iPjpAt
Lens: geni.us/kNkJOx
Dress: rstyle.me/+jOdmDDuWyL-hylcLLb9FIw
Earrings: rstyle.me/+3e4HcgMGP5DHH8KWuA1eRg
💻 // WORK WITH ELLEN //
Join the Dishing up Digital School: ellenmackenzie.com/Dishing-up-Digital-School
Join the high level mastermind: ellenmackenzie.com/the-lfg-mastermind
SMM template bundle: ellenmackenzie.com/offers/DwKaVUZd
Buy Ellen’s book: https://www.amazon.com.au/dp/0473664798
📲 // SOCIAL MEDIA //Instagram: instagram.com/ellenmackenzieeTikTok: tiktok.com/@ellenmackenzieee
🤯 //FREE GUIDE//How to become a social media manager: ellenmackenzie.com/freebie
👩💻 Ellen’s business: ellenmackenzie.com
📧 Sponsorship enquiries: team@dishingupdigital.com
Transparent, juicy, and zero gatekeeping—today I’m breaking down exactly how I made $270,000 NZD in 2025 across my digital products, brand sponsorships, client work, and more. But here’s the twist: I made the same amount as last year… working way less and loving my business more than ever.
This isn’t just a numbers episode—it’s the real story behind the pivots, risks, burnout, boundaries, and breakthroughs that shaped my most aligned (and surprising!) business year yet.
If you’re a freelancer, service provider, or digital creator wanting to build a freedom-first business without sacrificing income—this episode is your permission slip AND your game plan. Let’s get into the data, the decisions, and the energetic shifts that changed everything.
⏰ TIMESTAMPS
0:00 — Welcome to the 2025 Income Report
1:28 — Total Income Breakdown (What I Made & From Where)
2:55 — Digital Product Revenue Breakdown
4:30 — Quarter 1: Burnout, Reset & Big Decisions
10:20 — Quarter 2: Buying Out YouTube, New Coach & Engagement Bubble
13:12 — Sponsor: How I Use Rella to Run My Business
14:15 — Quarter 3: Brand Collabs, Mastermind Creation & Summit Results
18:10 — Quarter 4: Momentum, Compounding Revenue & Consistency
23:20 — Mackenzie Studios: Second Business
25:45 — Final Reflections, CEO Lessons & 2026 Energy
💕 Thank You to Rella for Sponsoring the Podcast
Use code ELLEN for 10% off your subscription:
👉 getrella.com/?via=ellen
xx
Ellen
________________________________________________________________
🔗 //LINKS (ad affiliates) //
Mic: geni.us/3qtsX
Camera: geni.us/iPjpAt
Lens: geni.us/kNkJOx
Dress: rstyle.me/+jOdmDDuWyL-hylcLLb9FIw
Earrings: rstyle.me/+3e4HcgMGP5DHH8KWuA1eRg
💻 // WORK WITH ELLEN //
Join the Dishing up Digital School: ellenmackenzie.com/Dishing-up-Digital-School
Join the high level mastermind: ellenmackenzie.com/the-lfg-mastermind
SMM template bundle: ellenmackenzie.com/offers/DwKaVUZd
Buy Ellen’s book: https://www.amazon.com.au/dp/0473664798
📲 // SOCIAL MEDIA //Instagram: instagram.com/ellenmackenzieeTikTok: tiktok.com/@ellenmackenzieee
🤯 //FREE GUIDE//How to become a social media manager: ellenmackenzie.com/freebie
👩💻 Ellen’s business: ellenmackenzie.com
📧 Sponsorship enquiries: team@dishingupdigital.com
