Uploaded March 2026 | Updated September 2026, 2 weeks ago
Marketing gets you noticed.
Investing in people makes you unforgettable.
Will Guidara is the bestselling author of “Unreasonable Hospitality” and former co-owner of Eleven Madison Park. He says he’s never spent money on marketing. Instead, he creates something worthy of loyalty. He goes beyond what’s expected or required to make someone feel genuinely seen, valued, and cared for.
And loyalty turns into something money can’t buy: people who tell your story for you. And that’s the best marketing strategy.
🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.
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Website: simonsinek.com
Live Online Classes: simonsinek.com/classes
Podcast: apple.co/simonsinek
Instagram: instagram.com/simonsinek
Linkedin: linkedin.com/in/simonsinek
Twitter: twitter.com/simonsinek
Facebook: facebook.com/simonsinek
Simon’s books:
The Infinite Game: simonsinek.com/books/the-infinite-game
Start With Why: simonsinek.com/books/start-with-why
Find Your Why: simonsinek.com/books/find-your-why
Leaders Eat Last: simonsinek.com/books/leaders-eat-last
Together is Better: simonsinek.com/books/together-is-better
+ + +
#SimonSinek
Marketing gets you noticed.
Investing in people makes you unforgettable.
Will Guidara is the bestselling author of “Unreasonable Hospitality” and former co-owner of Eleven Madison Park. He says he’s never spent money on marketing. Instead, he creates something worthy of loyalty. He goes beyond what’s expected or required to make someone feel genuinely seen, valued, and cared for.
And loyalty turns into something money can’t buy: people who tell your story for you. And that’s the best marketing strategy.
🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
+ + +
Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.
+ + +
Website: simonsinek.com
Live Online Classes: simonsinek.com/classes
Podcast: apple.co/simonsinek
Instagram: instagram.com/simonsinek
Linkedin: linkedin.com/in/simonsinek
Twitter: twitter.com/simonsinek
Facebook: facebook.com/simonsinek
Simon’s books:
The Infinite Game: simonsinek.com/books/the-infinite-game
Start With Why: simonsinek.com/books/start-with-why
Find Your Why: simonsinek.com/books/find-your-why
Leaders Eat Last: simonsinek.com/books/leaders-eat-last
Together is Better: simonsinek.com/books/together-is-better
+ + +
#SimonSinek
