Your brains been trained by billion-dollar slot machines @DrYannickVanHierden
Your brains been trained by billion-dollar slot machines  @DrYannickVanHierden
Uploaded December 2025 | Updated September 2026, 1 hour ago
You're not addicted to your phone.

You're a pigeon in a box.

In 1940, B.F. Skinner taught pigeons to peck buttons for random rewards.

Seeds dropped.
Sometimes.
Not always.

The pigeons went crazy.
Pecking nonstop.
Obsessed.

That's you right now.

Instagram.
LinkedIn.
TikTok.

Random likes.
Scattered notifications.
Unpredictable dopamine hits.

You're not weak.

You're conditioned by billion-dollar teams who studied Skinner's work and turned it into an app.

They A/B test the exact intervals that break your brain.

You think you're choosing to check.

You're not.
You're pecking.

Delete the apps.
Add friction.
Break the pattern.

Your best work doesn't happen while waiting for hearts.
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Dr Yannick van Hierden |

Your brain's been trained by billion-dollar slot machines

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