Uploaded July 2026 | Updated September 2026, 1 week ago

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Coffee has an expensive gear problem, and you've probably seen the same thing play out in cycling, watches, and audio. Better equipment does make better coffee, up to a point. Past that point you're mostly buying a nicer object, not a better cup. In this vid I'll help you find the line between genuine upgrade and self delusion.

World of Coffee 2026, San Diego: youtu.be/6k6IAkiekxs
How to dial in espresso: youtu.be/nEGYSFD1Hm4
Pour over dial-in (coming soon): youtu.be/nEGYSFD1Hm4

Discounts and Affiliate Links:
10%off SSP Grinder Burrs - geni.us/SSPBurrs
10% off Brew Gear at Cafuné geni.us/cafune - (use DADDYGOTCOFFEE)
10% Off Third Wave Water (One Time Order) - https://thirdwavewater.com/daddygotco...
10% Off DaddyGotCoffee Espresso Server and Kruve Glassware - geni.us/DGCPropelServer
20 Bucks Off XBloom - geni.us/SnMj (use "Studio-Justin")
10% off Ascaso, Fiorenzato, Pietro and Kalita - geni.us/gaaQfU - (use DADDYGOTCOFFEE)
My Camera: geni.us/JustinsCamera
My Lens: geni.us/JustinsLens
My Keyboard (5% Off) - geni.us/JustinsKeyboard
My Lights: geni.us/JustinsLights