You Don’t Have to Say “Sorry” — But You Do Have to Do This - Alison Wood Brooks @TheLavinAgency
You Don’t Have to Say “Sorry” — But You Do Have to Do This - Alison Wood Brooks  @TheLavinAgency
Uploaded May 2025 | Updated September 2026, 2 weeks ago
When you take responsibility, the words matter less than the intention.

Alison Wood Brooks is a Harvard Business School behavioral science professor, “40 Under 40” MBA star, and author of TALK: The Science of Conversation and the Art of Being Ourselves. Her groundbreaking research reveals why conversation—whether difficult or seemingly simple—is critical to building strong organizations. From giving feedback and negotiating to small talk and trust-building, Alison shows how great conversations spark better listening, collaboration, and innovation. In her dynamic keynotes, she offers science-backed strategies to help leaders and teams communicate more effectively and show up as their best selves in every interaction.

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You Don’t Have to Say “Sorry” — But You Do Have to Do This - Alison Wood Brooks

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