Uploaded June 2025 | Updated September 2026, 2 weeks ago

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Greg Hoffman, former Chief Marketing Officer at Nike and author of the bestselling book Emotion by Design, shares how the world’s most iconic brand built a culture of risk-taking, empathy, and emotional storytelling.

Drawing from decades at Nike, including campaigns with Serena Williams and inspiration from the Brazilian National Football Team, Hoffman reveals how embracing individuality, asking “what if” and “why not,” and elevating diverse voices lead to breakthrough brand moments.

🎯 This talk isn’t just about marketing—it’s about how bold creativity creates movements, not just messages.

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