Uploaded June 2013 | Updated September 2026, 4 hours ago
When it comes to video content, marketers tend to focus on volume measurements, such as shares, likes, or view counts. Those don't measure the direct impact a piece of content has on the business. As Rob Davis, Executive Director of the Content Marketing Practice at OgilvyOne, explains, you need a different yardstick for that.
When it comes to video content, marketers tend to focus on volume measurements, such as shares, likes, or view counts. Those don't measure the direct impact a piece of content has on the business. As Rob Davis, Executive Director of the Content Marketing Practice at OgilvyOne, explains, you need a different yardstick for that.
