Uploaded January 2023 | Updated September 2026, 3 hours ago
Merdeka, Malaysia’s celebration of its Independence, has for many years centered around the iconic speech of Tunku Abdul Rahman. To help younger generations learn about the true, rich history of Merdeka, Ogilvy Malaysia and Cadbury came together to create a memorable film. Through an innovative use of technology, the campaign shines a light on the deep history of the country's independence, including many moments that have receded to the background over the years.
Client: Cadbury
Team: Malaysia
Merdeka, Malaysia’s celebration of its Independence, has for many years centered around the iconic speech of Tunku Abdul Rahman. To help younger generations learn about the true, rich history of Merdeka, Ogilvy Malaysia and Cadbury came together to create a memorable film. Through an innovative use of technology, the campaign shines a light on the deep history of the country's independence, including many moments that have receded to the background over the years.
Client: Cadbury
Team: Malaysia
