Uploaded July 2026 | Updated September 2026, 2 weeks ago
MARKETING SERIES PART 2: Winning Pricing Strategies.
► Shopify Free Trial utm.io/urQ2P
► MARKETING SERIES PART 1: Digital Marketing 101 utm.io/urQ2T
► MARKETING SERIES PART 3: Distribution Strategies utm.io/ur2Jt
► MARKETING SERIES PART 4: Sales Promotion Strategies utm.io/ur2Jr
► Pricing Strategy Guide: 10 Types and Examples utm.io/urQ2U
––––––––––––––––––––––––––––––––––––––––––––
How do most store owners set their prices? They guess, or they copy the competition. Both leave money on the table. In this masterclass we break down 10 pricing strategies you can run in Shopify today, ordered from beginner to advanced, so you can find the one that fits your product and start charging what it's actually worth.
This is Part 2 of the Learn with Shopify Marketing Masterclass. Part 1 covers Digital Marketing and you can watch it by clicking here: utm.io/urQ2T
What you'll learn in this Masterclass:
• Why the price you set matters more than your ads, your launches, or your promos
• The one number that tells you the lowest price you can charge without losing money
• A pricing trick that makes a higher price outsell a lower one
• How to charge more in some countries and less in others, automatically
• The mindset shift that lets a product that costs $20 sell for $200
• How to lift revenue without touching your core product's price
• The launch decision every founder makes without realizing it
• The subscription setup that puts money in your account before the month even starts
• How to let demand set your price for you
*Subscribe to @learnwithshopify for Parts 3 and 4 of the Masterclass.*
⬇️ Save this Tutorial to your favorites and come back to it as a monthly routine for your store.
If you don't have Shopify yet, this is your sign. Click this link to get started: utm.io/urQ2P
Which pricing strategy are you trying first? Tell us in the comments — the best one gets pinned.
And don't forget to watch our other videos. Your next breakthrough could be just one click away.
––––––––––––––––––––––––––––––––––––––––––––
⏱ *Chapters:*
0:00 Introduction to Pricing
0:47 What Is Cost Plus Pricing?
2:05 What Is Competitive Pricing?
2:59 What Is Psychological Pricing?
4:47 How to Set Up Smart Pricing in Shopify
7:38 What Is Value-Based Pricing?
8:58 What Is Anchor and Decoy Pricing?
10:02 What Are Bundles?
11:18 What Is Penetration Pricing and Skimming Pricing?
12:25 Subscription Pricing
14:09 What Is Dynamic Pricing?
––––––––––––––––––––––––––––––––––––––––––––
📺 Watch More Learn with Shopify Videos:
► youtu.be/XGrvSwlmZo0
► youtu.be/SCCsgkPgqY0
► youtu.be/EHWZNDj-pNU
► youtu.be/VbSF8TUpsjE
► youtu.be/q9dcZ51EEu0
► youtu.be/_jnR0uPvWMY
► youtu.be/EHWZNDj-pNU
► youtu.be/11jjuDF50dE
► youtu.be/ujFo99CsP0Q
► youtu.be/_jnR0uPvWMY
► youtu.be/ISeZc6qKUSw
► youtu.be/7ZsZ0DAbW-E
––––––––––––––––––––––––––––––––––––––––––––
🔗 Tools & Resources:
► Business Podcast @shopifymasters
► Shopify Free Trial utm.io/urQ2P
► Free Logo Maker utm.io/urQ2Q
► Shopify Newsletter utm.io/urQ2R
► Shopify Community utm.io/urQ2S
––––––––––––––––––––––––––––––––––––––––––––
🔔 Subscribe to @learnwithshopify for practical AI and business tutorials built for entrepreneurs at every stage.
––––––––––––––––––––––––––––––––––––––––––––
#shopify #marketing #pricing #pricingstrategy
MARKETING SERIES PART 2: Winning Pricing Strategies.
► Shopify Free Trial utm.io/urQ2P
► MARKETING SERIES PART 1: Digital Marketing 101 utm.io/urQ2T
► MARKETING SERIES PART 3: Distribution Strategies utm.io/ur2Jt
► MARKETING SERIES PART 4: Sales Promotion Strategies utm.io/ur2Jr
► Pricing Strategy Guide: 10 Types and Examples utm.io/urQ2U
––––––––––––––––––––––––––––––––––––––––––––
How do most store owners set their prices? They guess, or they copy the competition. Both leave money on the table. In this masterclass we break down 10 pricing strategies you can run in Shopify today, ordered from beginner to advanced, so you can find the one that fits your product and start charging what it's actually worth.
This is Part 2 of the Learn with Shopify Marketing Masterclass. Part 1 covers Digital Marketing and you can watch it by clicking here: utm.io/urQ2T
What you'll learn in this Masterclass:
• Why the price you set matters more than your ads, your launches, or your promos
• The one number that tells you the lowest price you can charge without losing money
• A pricing trick that makes a higher price outsell a lower one
• How to charge more in some countries and less in others, automatically
• The mindset shift that lets a product that costs $20 sell for $200
• How to lift revenue without touching your core product's price
• The launch decision every founder makes without realizing it
• The subscription setup that puts money in your account before the month even starts
• How to let demand set your price for you
*Subscribe to @learnwithshopify for Parts 3 and 4 of the Masterclass.*
⬇️ Save this Tutorial to your favorites and come back to it as a monthly routine for your store.
If you don't have Shopify yet, this is your sign. Click this link to get started: utm.io/urQ2P
Which pricing strategy are you trying first? Tell us in the comments — the best one gets pinned.
And don't forget to watch our other videos. Your next breakthrough could be just one click away.
––––––––––––––––––––––––––––––––––––––––––––
⏱ *Chapters:*
0:00 Introduction to Pricing
0:47 What Is Cost Plus Pricing?
2:05 What Is Competitive Pricing?
2:59 What Is Psychological Pricing?
4:47 How to Set Up Smart Pricing in Shopify
7:38 What Is Value-Based Pricing?
8:58 What Is Anchor and Decoy Pricing?
10:02 What Are Bundles?
11:18 What Is Penetration Pricing and Skimming Pricing?
12:25 Subscription Pricing
14:09 What Is Dynamic Pricing?
––––––––––––––––––––––––––––––––––––––––––––
📺 Watch More Learn with Shopify Videos:
► youtu.be/XGrvSwlmZo0
► youtu.be/SCCsgkPgqY0
► youtu.be/EHWZNDj-pNU
► youtu.be/VbSF8TUpsjE
► youtu.be/q9dcZ51EEu0
► youtu.be/_jnR0uPvWMY
► youtu.be/EHWZNDj-pNU
► youtu.be/11jjuDF50dE
► youtu.be/ujFo99CsP0Q
► youtu.be/_jnR0uPvWMY
► youtu.be/ISeZc6qKUSw
► youtu.be/7ZsZ0DAbW-E
––––––––––––––––––––––––––––––––––––––––––––
🔗 Tools & Resources:
► Business Podcast @shopifymasters
► Shopify Free Trial utm.io/urQ2P
► Free Logo Maker utm.io/urQ2Q
► Shopify Newsletter utm.io/urQ2R
► Shopify Community utm.io/urQ2S
––––––––––––––––––––––––––––––––––––––––––––
🔔 Subscribe to @learnwithshopify for practical AI and business tutorials built for entrepreneurs at every stage.
––––––––––––––––––––––––––––––––––––––––––––
#shopify #marketing #pricing #pricingstrategy
