Uploaded January 2026 | Updated September 2026, 2 weeks ago

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Every brand needs an enemy 👏

You don’t just need to let people know what you stand FOR but also what you stand AGAINST…

Which ultimately can make or break a brand.

❤️‍🔥 Make sure to take my BG5 Brand Archetypes Quiz which will also get you in the know for my upcoming The UNBRANDING Course: The Psychology of Magnetic Brands!

If you want to be seen you have to take a stand… just don’t pick the sweet awkward guy 😉

ABE



#blakelively #candaceowens #businessbydesign #brandpsychology #brandingarchetypes