Uploaded April 2026 | Updated September 2026, 2 weeks ago

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Is this Blake & Ryan’s big play or just an accident they stumbled on this benefit?

Lately a big discussion in the branding & marketing spaces is how every piece of content created will train AI in the future…

That’s where it hit me that PR is the same way.

We are no longer “flooding the zone” for immediate results.

Whether PR professionals realize it or not flooding the zone with certain words you want to suppress NOW will also shape AI responses in the future.

And, if you can control what Google AI, chat, Grok, Claude, Gemini, etc spit out long term…

You have a MASSIVE strategic advantage in reputation management & narrative control.

So do you think Blake & Ryan accidentally fell upon this benefit to their approach or do you think it is intentional?

ABE


#blakelively #justinbaldoni #itendswithus #popculture