Uploaded April 2025 | Updated September 2026, 1 hour ago
Street Food Stories — Season 1, Episode 9
No food truck, no brick-and-mortar — just an open tent setup and a menu that travels from Atlanta to New York, Michigan, Chicago, and beyond. This is Mouthful ATL.
In this episode, we talk with Assan Conte, originally from West Africa, about building his business on the cooking experience he picked up working alongside his older sister, the family moment that led to the name "Mouthful ATL" (credit goes to his ten-year-old niece, Chanel), and why he chose to run a tent-style setup instead of getting a trailer or truck despite owning both. We get into the real struggles of entrepreneurship — rained-out festivals, financial losses, and the grind that never fully stops — plus a look at his signature one-menu approach featuring lamb chops, grilled salmon, oxtails, curry goat, and house-made lemonade, served the exact same way at every event he travels to.
Street Food Stories is a 22-episode series profiling the people behind Southern food culture — the ones cooking, hustling, and building something real, one event at a time. So subscribe and turn on notifications if you don't want to miss Episode 10.
V I D E O S T O W A T C H N E X T :
STREET FOOD STORIES youtube.com/playlist?list=PLmllD4tJZ24wIK9ctVS8agqZghBB47xTN
Timestamps / Chapters
0:00 Street Food Stories — Cold Open
0:00 Meet Assan Conte, Owner of Mouthful ATL
0:26 A Traveling Tent Business With No Fixed Location
0:50 How Cooking With His Sister Sparked the Business
1:14 The Story Behind the Name (Thanks to His Niece, Chanel)
1:57 Starting the Business in 2020
2:16 The Real Struggles of Being an Entrepreneur
2:56 Losing Money to Bad Festival Weather
3:11 How Long It Took to Get the Business Running Smoothly
3:43 Why He Chose a Tent Over a Truck or Trailer
4:32 The Menu: Lamb Chops, Salmon, Shrimp & Yellow Rice
5:00 Oxtails, Curry Goat & House-Made Lemonade
5:23 Why He Sticks to One Menu at Every Event
instagram.com/hoodaffairstv
facebook.com/HoodAffairsTV
tiktok.com/@hoodaffairsondemand
twitter.com/HOODAFFAIRSDVD
This youtube channel brings you all things hip hop. From the lifestyle to behind-the-scenes footage of your favorite rap music artists to movie recaps and short films, and more.
In addition to our music content, we also cover the business side of the entertainment industry. We host a podcast where we sit down and talk with industry experts about their experiences and insights. Subscribe now to join the community.
#MouthfulATL #FoodTruckLife #streetfoodstories #AtlantaEats #FestivalFood #BlackOwnedBusiness #StreetFoodCulture #ChefLife
Street Food Stories — Season 1, Episode 9
No food truck, no brick-and-mortar — just an open tent setup and a menu that travels from Atlanta to New York, Michigan, Chicago, and beyond. This is Mouthful ATL.
In this episode, we talk with Assan Conte, originally from West Africa, about building his business on the cooking experience he picked up working alongside his older sister, the family moment that led to the name "Mouthful ATL" (credit goes to his ten-year-old niece, Chanel), and why he chose to run a tent-style setup instead of getting a trailer or truck despite owning both. We get into the real struggles of entrepreneurship — rained-out festivals, financial losses, and the grind that never fully stops — plus a look at his signature one-menu approach featuring lamb chops, grilled salmon, oxtails, curry goat, and house-made lemonade, served the exact same way at every event he travels to.
Street Food Stories is a 22-episode series profiling the people behind Southern food culture — the ones cooking, hustling, and building something real, one event at a time. So subscribe and turn on notifications if you don't want to miss Episode 10.
V I D E O S T O W A T C H N E X T :
STREET FOOD STORIES youtube.com/playlist?list=PLmllD4tJZ24wIK9ctVS8agqZghBB47xTN
Timestamps / Chapters
0:00 Street Food Stories — Cold Open
0:00 Meet Assan Conte, Owner of Mouthful ATL
0:26 A Traveling Tent Business With No Fixed Location
0:50 How Cooking With His Sister Sparked the Business
1:14 The Story Behind the Name (Thanks to His Niece, Chanel)
1:57 Starting the Business in 2020
2:16 The Real Struggles of Being an Entrepreneur
2:56 Losing Money to Bad Festival Weather
3:11 How Long It Took to Get the Business Running Smoothly
3:43 Why He Chose a Tent Over a Truck or Trailer
4:32 The Menu: Lamb Chops, Salmon, Shrimp & Yellow Rice
5:00 Oxtails, Curry Goat & House-Made Lemonade
5:23 Why He Sticks to One Menu at Every Event
instagram.com/hoodaffairstv
facebook.com/HoodAffairsTV
tiktok.com/@hoodaffairsondemand
twitter.com/HOODAFFAIRSDVD
This youtube channel brings you all things hip hop. From the lifestyle to behind-the-scenes footage of your favorite rap music artists to movie recaps and short films, and more.
In addition to our music content, we also cover the business side of the entertainment industry. We host a podcast where we sit down and talk with industry experts about their experiences and insights. Subscribe now to join the community.
#MouthfulATL #FoodTruckLife #streetfoodstories #AtlantaEats #FestivalFood #BlackOwnedBusiness #StreetFoodCulture #ChefLife
