Uploaded July 2020 | Updated September 2026, 4 hours ago
Starting with the Last Jedi, Star Wars toys experienced a massive drop-off in toy and merchandise sales. Including a lack of attendance at the Galaxy's Edge amusement park. Considering that Star Wars was once the greatest merchandising phenomenon in entertainment history, and it was back with a huge marketing push, it must've taken something major for this to happen. I think that changes and confusion in the basic formula of the Star Wars story caused this to happen. So let's talk about that, and what makes people actually buy toys, merchandise, and theme park tickets.
Interact with me on social media!
twitter.com/StoryBrain1
facebook.com/EverythingStoryChannel
Support me and get Skype chats, video shout-outs and more!
patreon.com/StoryBrain
I'm also reading scripts and books if you want to hire me, for a dollar a page. It's a great way to support the channel also! Message me on Facebook or Twitter. Sometimes Twitter doesn't show me the message for a few days though, so tagging me or replying to a tweet might help. Thanks!
Starting with the Last Jedi, Star Wars toys experienced a massive drop-off in toy and merchandise sales. Including a lack of attendance at the Galaxy's Edge amusement park. Considering that Star Wars was once the greatest merchandising phenomenon in entertainment history, and it was back with a huge marketing push, it must've taken something major for this to happen. I think that changes and confusion in the basic formula of the Star Wars story caused this to happen. So let's talk about that, and what makes people actually buy toys, merchandise, and theme park tickets.
Interact with me on social media!
twitter.com/StoryBrain1
facebook.com/EverythingStoryChannel
Support me and get Skype chats, video shout-outs and more!
patreon.com/StoryBrain
I'm also reading scripts and books if you want to hire me, for a dollar a page. It's a great way to support the channel also! Message me on Facebook or Twitter. Sometimes Twitter doesn't show me the message for a few days though, so tagging me or replying to a tweet might help. Thanks!
